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  1. 2023

  2. Управление клиентоориентированной компанией

    Смирнова, М. М., Ребязина, В. А., Гулакова, О. В. & Кусраева, О. А., May 2023, Издательский дом НИУ ВШЭ. 280 p.

    Research output: Book/Report/Anthology › Book › peer-review

  3. 2022

  4. How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market

    Gogua, M., Rebiazina, V. & Smirnova, M., 2022, DIGITAL TRANSFORMATION AND GLOBAL SOCIETY, DTGS 2021. Alexandrov, D. A., Chugunov, A. V., Kabanov, Y., Koltsova, O., Musabirov, I., Pashakhin, S., Boukhanovsky, A. V. & Chugunov, A. V. (eds.). Springer Nature, p. 477-490 14 p. (Communications in Computer and Information Science; vol. 1503).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

  5. Treating customers as individuals in online retail

    Головачева, К. С., Гогуа, М. М., Смирнова, М. М. & Алканова, О. Н., 2022, In: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 20, 2, p. 224-246

    Research output: Contribution to journal › Article › peer-review

  6. Understanding consumers' information power in the digital marketplace: The case of Russia

    Головачева, К. С., Смирнова, М. М., Алканова, О. Н. & Богатырева, К. А., 2022, European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior. Bartosik-Purgat, M. & Filimon, N. (eds.). 1 ed. London: Taylor & Francis, p. 145-166 22 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

  7. 2021

  8. Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge

    Муравский, Д. В., Смирнова, М. М. & Муравская, С. А., 30 Nov 2021, In: International Journal of Advertising.

    Research output: Contribution to journal › Article › peer-review

  9. Consumer knowledge: do we really care? Revising our approach on example of the theory of planned behavior

    Гаврилова, Т. А., Головачева, К. С., Смирнова, М. М. & Кудрявцев, Д. В., 2021.

    Research output: Working paper

  10. Построение онтологии знаний потребителя в маркетинге: кроссдисциплинарный подход

    Кудрявцев, Д. В., Гаврилова, Т. А., Смирнова, М. М. & Головачева, К. С., 2021, In: ИСКУССТВЕННЫЙ ИНТЕЛЛЕКТ И ПРИНЯТИЕ РЕШЕНИЙ. 3, p. 19-32

    Research output: Contribution to journal › Article › peer-review

  11. РАЗРАБОТКА ОНТОЛОГИИ ЗНАНИЙ ПОТРЕБИТЕЛЕЙ

    Смирнова, М. М., Гаврилова, Т. А., Головачева, К. С. & Кудрявцев, Д. В., 2021, p. 1109-1111. 3 p.

    Research output: Contribution to conference › Paper

  12. 2020

  13. A critical review of digital capability frameworks: a consumer perspective

    Malchenko, Y., Gogua, M., Golovacheva, K., Smirnova, M. & Alkanova, O., 2 Dec 2020, In: Digital Policy, Regulation and Governance. 22, 4, p. 269-288 20 p.

    Research output: Contribution to journal › Review article › peer-review

  14. Consumer self-efficacy in the marketplace: who benefits?

    Гаврилова, Т. А., Кудрявцев, Д. В., Смирнова, М. М. & Головачева, К. С., 30 Nov 2020, p. 245-251.

    Research output: Contribution to conference › Paper › peer-review

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