Research output

1. Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge

   Research output: Contribution to journal › Article › peer-review

2. Using a narrative in sales promotions: An online vignette study

   Research output: Contribution to journal › Conference article › peer-review

3. Подходы к управлению потребительской лояльностью: перспектива «3D»

   Research output: Contribution to journal › Article › peer-review

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