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  1. 2013

  2. Сетевые эффекты многосторонних платформ с позиций совместного брендинга

    Муравский, Д. В., Яблонский, С. А., Смирнова, М. М. & Нефедов, К. С., 2013, Современный менеджмент: проблемы, гипотезы, исследования : сборник научных трудов. Издательский дом НИУ ВШЭ, p. 426-434

    Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology

  3. Управление брендами в многосторонних платформах: роль совместного брендинга

    Яблонский, С. А., Муравский, Д. В. & Смирнова, М. М., 2013, In: МАРКЕТИНГ И МАРКЕТИНГОВЫЕ ИССЛЕДОВАНИЯ. 5, p. 356-363

    Research output: Contribution to journal › Article

  4. 2012

  5. Collaborative approaches to new product development: the case of Russia

    Smirnova, M., Podmetina, D., Vaatanen, J. & Torkkeli, M., 2012, In: International Journal of Entrepreneurship and Innovation Management. 15, 1/2, p. 91-107

    Research output: Contribution to journal › Article

  6. Collaborative Approach within the Open Innovation Framework: Russian Companies (Chapter 8)

    Smirnova, M., Podmetina, D., Vaatanen, J. & Torkkeli, M., 2012, Perspectives on Supplier Innovation: Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers: Series on Technology Management. Vol 18. Imperial College Press, p. 287-310

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

  7. Russain companies’ cooperation capabilities: an examination and recommendations for improvement

    Samsonowa, T., Smirnova, M. & Zagorskaya, D., 2012, The XXXIII International Society for Professional Innovation Management (ISPIM) Conference: Action for Innovation: Innovation from experience, Barcelona, June 17-20. p. 1

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

  8. 2011

  9. Customer orientation in Russia – a Mith or Reality?

    Smirnova, M., Rebyazina, V., Tretyak, O., Kouchtch, S. & Rozhkov, A., 2011, 2nd EMAC Regional Conference «Marketing Theory Challenges in Emerging Societies», Conference Proceedings. Alexandru Ioan Cuza University of Iasi, p. 233–239

    Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology

  10. Development and validation of a cross-nationally stable scale of consumer animosity

    Hoffman, S., Mai, R. & Smirnova, M., 2011, In: Journal of Marketing Theory and Practice. 19, 2, p. 235-251

    Research output: Contribution to journal › Article

  11. How Individual, Product and Situational Determinants Affect the Intention to Buy and Organic Food Buying Behavior: A Cross-National Comparison in Five Nations

    Soyez, K., Francis, J. N. P. & Smirnova, M. M., 2011, In: der markt. 51, 1, p. 27-35

    Research output: Contribution to journal › Article

  12. Open innovation in Russian firms: An empirical investigation of technology commercialisation and acquisition

    Podmetina, D., Väätänen, J., Torkkeli, M. T. & Smirnova, M. M., 2011, In: International Journal of Business Innovation and Research. 5, 3, p. 298-317

    Research output: Contribution to journal › Article

  13. The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms

    Smirnova, M., Naudé, P., Henneberg, S. C., Mouzas, S. & Kouchtch, S. P., 2011, In: Industrial Marketing Management. 40, 1, p. 44-53

    Research output: Contribution to journal › Article

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