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  1. 2015

  2. The relationship between innovation and internationalisation in a turbulent environment

    Podmetina, D., Volchek, D. & Smirnova, M., 2015, In: International Journal of Technology Marketing. 10, 3, p. 326-341 16 p.

    Research output: Contribution to journal › Article › peer-review

  3. Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partners?

    Smirnova, M., Podmetina, D., Volchek, D. & Rebiazina, V., 2015, Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation. Springer Nature, p. 197-221

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

  4. Специфика клиентоориентированности компаний на российском рынке: результаты эмпирического исследования

    Гулакова, О. В., Ребязина, В. А. & Смирнова, М. М., 2015, In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. СЕРИЯ 8: МЕНЕДЖМЕНТ. 4, p. 39-73

    Research output: Contribution to journal › Article › peer-review

  5. 2014

  6. Revising Customer Orientation Concept in Emerging Markets Findings from the Russian Market

    Smirnova, M., Rebiazina, V. & Rozhkov, A., 2014, p. 791-796.

    Research output: Contribution to conference › Abstract

  7. Transforming Industry Landscapein Response to the Transition of the Economy – The Case of the Russian Bakery Industry

    Smirnova, M., Rebiazina, V. & Moreva, I., 2014, In: TRŽIŠTE / MARKET. 26, 1, p. 23-44

    Research output: Contribution to journal › Article

  8. Клиентоориентированность российских компаний: результаты

    Ребязина, В. А. & Смирнова, М. М., 2014, p. 265-269.

    Research output: Contribution to conference › Abstract

  9. Маркетинг на развивающихся рынках: подходы к определению и направления исследований

    Алканова, О. Н. & Смирнова, М. М., 2014, In: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 12, 1, p. 95-108

    Research output: Contribution to journal › Article

  10. Ориентация компании на клиента: результаты эмпирической проверки на примере российского рынка

    Рожков, А. Г., Ребязина, В. А. & Смирнова, М. М., 2014, In: РОССИЙСКИЙ ЖУРНАЛ МЕНЕДЖМЕНТА. 12, 3, p. 33-58

    Research output: Contribution to journal › Article

  11. 2013

  12. Brand Equity as a Goal and as a Source of Control: what to measure and when to measure

    Smirnova, M. M., Alkanova, O. N. & Muravskii, D. V., 2013, Conference Proceedings of the Academy of Marketing 2013 Conference “Marketing Relevance”, Cardiff, UK, July 8-11, 2013. Springer Nature, p. 1-6

    Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology › Research

  13. R&D Cooperation with External Partners and Implementing Open Innovation

    Podmetina, D. & Smirnova, M., 2013, In: International Journal of Innovation Management. 1, 2, p. 103-124

    Research output: Contribution to journal › Article

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