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  1. 2020

  2. Managing business and social network relationships in Russia: The role of relational capabilities, institutional support and dysfunctional competition

    Smirnova, M. M., Aug 2020, In: Industrial Marketing Management. 89, p. 340-354 15 p.

    Research output: Contribution to journal › Article › peer-review

  3. В НИУ ВШЭ состоялась конференция «Бизнес. Исследования. Образование»

    Смирнова, М. М., 31 Jan 2020, p. 1. 1 p.

    Research output: Contribution to conference › Other

  4. Modelling consumer knowledge: The role of ontology

    Kudryavtsev, D., Gavrilova, T., Smirnova, M. & Golovacheva, K., 2020, In: Procedia Computer Science. 176, p. 500-507 8 p.

    Research output: Contribution to journal › Conference article › peer-review

  5. Revisiting personalization through customer experience journey

    Gogua, M. M. & Smirnova, M. M., 2020, In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. МЕНЕДЖМЕНТ. 19 (4), p. 430-460

    Research output: Contribution to journal › Article › peer-review

  6. Using a narrative in sales promotions: An online vignette study

    Golovacheva, K., Muravskii, D., Smirnova, M. & Muravskaia, S., 2020, In: CEUR Workshop Proceedings. 2637, p. 72-81 10 p.

    Research output: Contribution to journal › Conference article › peer-review

  7. МАРКЕТИНГОВЫЕ ПРАКТИКИ КАК ФАКТОР ФОРМИРОВАНИЯ ДОВЕРИЯ К БИЗНЕСУ В РОССИИ: РЕЗУЛЬТАТЫ ИССЛЕДОВАНИЯ ПОТРЕБИТЕЛЕЙ ПОКОЛЕНИЯ Z.

    Головачева, К. С., Ребязина, В. А. & Смирнова, М. М., 2020, Маркетинг сотворчества и глобальные коммуникации доверия. Багиев, Г. Л. & Юлдашева, О. У. (eds.). Санкт-Петербург: Издательство Санкт-Петебургского государственного экономического университета, p. 310-329

    Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology › peer-review

  8. Разработка модели знаний потребителя инновационных продуктов и услуг

    Гаврилова, Т. А., Кудрявцев, Д. В., Смирнова, М. М. & Головачева, К. С., 2020.

    Research output: Contribution to conference › Abstract › peer-review

  9. 2019

  10. Innovativeness and international operations: Case of Russian R & D Companies

    Podmetina, D., Smirnova, M., Väätänen, J. & Torkkeli, M., 22 Mar 2019, Managing Innovation: Internationalization Of Innovation. WORLD SCIENTIFIC PUBL CO PTE LTD, p. 129-152 24 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  11. Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration

    Ashnai, B., Smirnova, M., Henneberg, S. C. & Naudé, P., 2 Jan 2019, In: Journal of Business-to-Business Marketing. 26, 1, p. 19-42 24 p.

    Research output: Contribution to journal › Review article › peer-review

  12. Consumer Loyalty Factors in the Russian E-Commerce Market

    Rebiazina, V., Stamalieva, A. & Smirnova, M., 2019, Digital Transformation and Global Society - 4th International Conference, DTGS 2019, Revised Selected Papers. Alexandrov, D. A., Kabanov, Y., Koltsova, O., Musabirov, I., Boukhanovsky, A. V. & Chugunov, A. V. (eds.). Springer Nature, p. 268-280 13 p. (Communications in Computer and Information Science; vol. 1038 CCIS).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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