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  1. 2017

  2. Marketing in an emerging economy: The Russian e-commerce market

    Smirnova, M., Rebiazina, V. & Daviy, A., 28 Apr 2017, Research Handbook of Marketing in Emerging Economies. Edward Elgar Publishing, p. 241-264 24 p.

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  3. Many ways to manage customer knowledge: Could we find a perfect match?

    Головачева, К. С. & Смирнова, М. М., 2017, IFKAD 2017: 12TH INTERNATIONAL FORUM ON KNOWLEDGE ASSET DYNAMICS. p. 1796-1803

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  4. БРЕНДОВЫЕ АЛЬЯНСЫ В СОВРЕМЕННОЙ ТЕОРИИ МАРКЕТИНГА

    Муравский, Д. В. & Смирнова, М. М., 2017, In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. СЕРИЯ 8: МЕНЕДЖМЕНТ. 16, 1, p. 33-68 36 p.

    Research output: Contribution to journal › Article › peer-review

  5. Знания потребителей о маркетинговом воздействии: сущность и подходы к управлению

    Головачева, К. С. & Смирнова, М. М., 2017, In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. МЕНЕДЖМЕНТ. 16, 4, p. 596-621 26 p.

    Research output: Contribution to journal › Article › peer-review

  6. 2016

  7. The role of brand characteristics in brand alliance engagement with different types of partners

    Самуйлова, Е., Муравский, Д. В., Смирнова, М. М. & Алканова, О. Н., 2016.

    Research output: Contribution to conference › Abstract › peer-review

  8. What Was Brand Equity Anyway, and How Did They Measure It?

    Muravskii, D. V., Alkanova, O. N. & Smirnova, M. M., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Proceedings of the 16th Biennial Marketing Congress. Springer Nature, p. 311-314 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

  9. 2015

  10. Customer orientation in emerging markets: concepts and empirical tests

    Rozhkov, A. G., Smirnova, M. M. & Rebiazina, V. A., 2015, Emerging Markets and the Future of BRIC Nations. Edward Elgar Publishing, p. 170-189

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

  11. The effect of cooperation at different stages of innovation process on company’s performance

    Khomich, S. G., Smirnova, M. M. & Rebiazina, V. A., 2015, Издательство Санкт-Петербургского университета.

    Research output: Book/Report/Anthology › Commissioned report › Research

  12. The relationship between innovation and internationalisation in a turbulent environment

    Podmetina, D., Volchek, D. & Smirnova, M., 2015, In: International Journal of Technology Marketing. 10, 3, p. 326-341 16 p.

    Research output: Contribution to journal › Article › peer-review

  13. Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partners?

    Smirnova, M., Podmetina, D., Volchek, D. & Rebiazina, V., 2015, Adoption of Innovation - Balancing Internal and External Stakeholders in the Marketing of Innovation. Springer Nature, p. 197-221

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

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