Research interests

digital marketing, social media marketing, brand management, marketing, gamification

International experience

INTERNSHIPS ABROAD

  • Aalto School of Economics, marketing department, Helsinki, Finland, 2011-2012
  • LUT business school, Lappeenranta, Finland, 2009-2010

Research output

  1. Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge

    Research output: Contribution to journal › Article › peer-review

  2. Using a narrative in sales promotions: An online vignette study

    Research output: Contribution to journal › Conference article › peer-review

  3. Исследование бренд-ассоциаций для построения стратегических карт бренда

    Research output: Contribution to journal › Article › peer-review

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