Research output

  1. FROM AWARENESS TO EXECUTION: A FRAMEWORK FOR CX-LED ORGANIZATIONAL TRANSFORMATION

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

  2. IMPLEMENTING AGILE MARKETING: FROM SENSING THE MARKET TO PERFORMANCE OUTCOMES

    Research output: Chapter in Book/Report/Conference proceeding › Conference abstracts › Research › peer-review

  3. АDAPTATION OF BUSINESS PRACTICES TO THE COVID-19 PANDEMIC: EVIDENCE FROM MICRO AND SMALL ENTERPRISES

    Research output: Contribution to journal › Article › peer-review

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Projects

  1. Уроки пандемии COVID-19: стратегическое поведение фирм малого и среднего бизнеса в период кризиса: 2023 г. этап 3

    Project: Grant fulfilment › Grant stage fulfilment

  2. Уроки пандемии COVID-19: стратегическое поведение фирм малого и среднего бизнеса в период кризиса: 2022 г. этап 2

    Project: Grant fulfilment › Grant stage fulfilment

  3. PERSOGRAPHICS: Typologizing personalization in the context of AI solutions in online retail // ПЕРСОГРАФИКА: Типологизация подходов к персонализации в контексте применения технологий искусственного интеллекта в онлайн-ритейле

    Project: Grant fulfilment › Total grant fulfilment

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Activities

  1. From Awareness to Execution: a Framework for CXled Organizational Transformation

    Activity: Conference talk types › Oral presentation

  2. Всероссийская научно-практическая конференция «Современные вызовы и их влияние на развитие науки и образования: анализ и практические решения»

    Activity: Conference talk types › Oral presentation

  3. What drives marketing agility in emerging markets firms? Balancing innovation and customer focus

    Activity: Conference talk types › Oral presentation

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