Research output

1. Personalized marketing communication of Russian retailers: linking theory with practice

   Research output: Contribution to conference › Abstract › peer-review

2. How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market

   Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3. Treating customers as individuals in online retail

   Research output: Contribution to journal › Article › peer-review

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