Research output

  1. Управление клиентоориентированной компанией

    Research output: Book/Report/Anthology › Book › Research › peer-review

  2. How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

  3. Treating customers as individuals in online retail

    Research output: Contribution to journal › Article › peer-review

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Projects

  1. Центр стратегического маркетинга и инноваций

    Project: Research groups

  2. PERSOGRAPHICS: Typologizing personalization in the context of AI solutions in online retail // ПЕРСОГРАФИКА: Типологизация подходов к персонализации в контексте применения технологий искусственного интеллекта в онлайн-ритейле

    Project: Grant fulfilment › Total grant fulfilment

  3. Разработка ОНТологии знАний потРебителей Инновационных уСлуг и продуктов (ОНТАРИС)

    Project: Grant fulfilment › Total grant fulfilment

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Activities

  1. WHAT DRIVES MARKETING AGILITY IN EMERGING MARKETS FIRMS? BALANCING INNOVATION AND CUSTOMER FOCUS

    Activity: Conference talk types › Oral presentation

  2. Are emerging markets SMEs gaining benefits from using agile marketing practices? A mixed-method approach.

    Activity: Conference talk types › Oral presentation

  3. Revisiting Customer Orientation-Innovation Balance in Shaping Firm Performance in VUCA

    Activity: Conference talk types › Oral presentation

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