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  1. 2013

  2. Ценовая стратегия компании: ориентация на потребителя

    Гладких, И. В., 2013, Издательство Санкт-Петербургского университета.

    Research output: Book/Report/Anthology › Book › Research

  3. 2012

  4. Brand Performance: Towards a Clear Set of Metrics

    Alkanova, O. N., 2012, Conference Proceedings of the Academy of Marketing 2012 Conference “Marketing: Catching the Technology Wave”, Southampton, UK, July 2-5, 2012. Springer Nature, p. 1-8

    Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology › Research

  5. Collaborative approaches to new product development: the case of Russia

    Smirnova, M., Podmetina, D., Vaatanen, J. & Torkkeli, M., 2012, In: International Journal of Entrepreneurship and Innovation Management. 15, 1/2, p. 91-107

    Research output: Contribution to journal › Article

  6. Collaborative Approach within the Open Innovation Framework: Russian Companies (Chapter 8)

    Smirnova, M., Podmetina, D., Vaatanen, J. & Torkkeli, M., 2012, Perspectives on Supplier Innovation: Theories, Concepts and Empirical Insights on Open Innovation and the Integration of Suppliers: Series on Technology Management. Vol 18. Imperial College Press, p. 287-310

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

  7. International institutional case writing: the case of St. Petersburg University

    Gladkikh, I., Starov, S., Rasha, E. & Coyle, W., 2012, In: The International Journal of Case Method Research & Application. 24, 1, p. 15-22

    Research output: Contribution to journal › Article

  8. K-rauta: Expansion in Russia in a Time of World Crisis

    Черенков, В. И., 2012, Издательство Санкт-Петербургского университета. 192 p.

    Research output: Book/Report/Anthology › Anthology › Research

  9. Russain companies’ cooperation capabilities: an examination and recommendations for improvement

    Samsonowa, T., Smirnova, M. & Zagorskaya, D., 2012, The XXXIII International Society for Professional Innovation Management (ISPIM) Conference: Action for Innovation: Innovation from experience, Barcelona, June 17-20. p. 1

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research

  10. Valio: Will Viola Processed Cheese maintain a leading Position in the Russian Market?

    Starov, S. A. & Gladkikh, I. V., 2012, Cross-Border Strategy and Operations: Finnish Companies in Russia: A Collection of Cases. Издательство Санкт-Петербургского университета, p. 75-124

    Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology › Research

  11. «Белочка: Я пришла!»: парадоксы бренда (учебный кейс)

    Гладких, И. В., Глазунов, О. Р., Домнин, В. Н. & Старов, С. А., 2012, In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. СЕРИЯ 8: МЕНЕДЖМЕНТ. 3, p. 128-140

    Research output: Contribution to journal › Article › peer-review

  12. Бренд, товарный знак и коммерческий символ как объекты управления компании

    Старов, С. А., Алканова, О. Н. & Молчанов, Н. Н., 2012, In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. СЕРИЯ 8: МЕНЕДЖМЕНТ. 2, p. 33-54

    Research output: Contribution to journal › Article › peer-review

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