The aim of this case book is to develop an understanding of strategic and operational decisions in internationalization process of Finnish companies entering the Russian market. The case book reflects on experiences of several Finnish firms doing business in Russia and provides insights for the various challenges, objectives and decision-making alternatives companies face in real internal and external organizational settings. The presented collection of cases reveals the main managerial functions to be applied in the field of international business, in particular, strategic management, organization design, marketing, and operations management.
Original languageEnglish
Title of host publicationCross-Border Strategy and Operations: Finnish Companies in Russia
Subtitle of host publicationA Collection of Cases
PublisherИздательство Санкт-Петербургского университета
Pages 75-124
ISBN (Print)978-5-9924-0074-8
StatePublished - 2012

    Research areas

  • Valio, brand, market, Russia

ID: 4605967