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  1. 2016

  2. What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

    Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H. & Aspara, J., 2016, In: Journal of Marketing. 80, 3, p. 60-78 19 p.

    Research output: Contribution to journal › Article › peer-review

  3. What Was Brand Equity Anyway, and How Did They Measure It?

    Muravskii, D. V., Alkanova, O. N. & Smirnova, M. M., 2016, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Proceedings of the 16th Biennial Marketing Congress. Springer Nature, p. 311-314 4 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

  4. Восприятие маркетингового воздействия потребителями: содержание, факторы влияния и поведенческие последствия

    Головачева, К. С., 2016, In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. СЕРИЯ 8: МЕНЕДЖМЕНТ. 4, p. 106-128

    Research output: Contribution to journal › Review article › peer-review

  5. Глобальная маркетинговая среда: Опыт концептуальной интеграции

    Черенков, В. И., 2016, Москва: ИНФРА-М. 362 p.

    Research output: Book/Report/Anthology › Book › Research › peer-review

  6. Модернизация процессов сотрудничества над написанием ВКР как решение «исследовательского» вопроса вузов

    Муравский, Д. В. & Муравская, Н. В., 2016, In: Проблемы современной науки и образования. 61, 19, p. 57-61 5 p.

    Research output: Contribution to journal › Article › peer-review

  7. Основы международной логистики: учебно-методическое пособие

    Черенков, В. И., 2016, Издательство Санкт-Петербургского университета.

    Research output: Book/Report/Anthology › Teaching materials › Education

  8. 2015

  9. Customer orientation in emerging markets: concepts and empirical tests

    Rozhkov, A. G., Smirnova, M. M. & Rebiazina, V. A., 2015, Emerging Markets and the Future of BRIC Nations. Edward Elgar Publishing, p. 170-189

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research

  10. In Search of Pedosynergy Effect in Teaching International Business Students

    Черенков, В. И. & Черенкова, Н., 2015, In: Journal of International Management Studies. 15, 2, p. 85-96 12 p.

    Research output: Contribution to journal › Article › peer-review

  11. The effect of cooperation at different stages of innovation process on company’s performance

    Khomich, S. G., Smirnova, M. M. & Rebiazina, V. A., 2015, Издательство Санкт-Петербургского университета.

    Research output: Book/Report/Anthology › Commissioned report › Research

  12. The relationship between innovation and internationalisation in a turbulent environment

    Podmetina, D., Volchek, D. & Smirnova, M., 2015, In: International Journal of Technology Marketing. 10, 3, p. 326-341 16 p.

    Research output: Contribution to journal › Article › peer-review

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