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  1. 2023

  2. Does the economic value of new product announcements depend upon preannouncement signals? An empirical test of information asymmetry theories

    Mishra, D. & Далман, М. Д., Nov 2023, In: Journal of Product and Brand Management. 32, 8, p. 1157-1172 16 p.

    Research output: Contribution to journal › Article › peer-review

  3. Гибридное обучение: российская и зарубежная практика

    Баранников, К. А., Ананин, Д. П., Стрикун, Н. Г., Алканова, О. Н. & Байзаров, А. Е., 30 Jun 2023, In: ВОПРОСЫ ОБРАЗОВАНИЯ. 2, p. 33-69

    Research output: Contribution to journal › Article › peer-review

  4. Управление клиентоориентированной компанией

    Смирнова, М. М., Ребязина, В. А., Гулакова, О. В. & Кусраева, О. А., May 2023, Издательский дом НИУ ВШЭ. 280 p.

    Research output: Book/Report/Anthology › Book › Research › peer-review

  5. Interdisciplinary communicative competence: From conceptualizing to operationalizing

    Мартынова, Т. А., Гиленко, Е. В., Китаева, Е. М., Бондарь, В. А., Орлова, Е. В., Дроздова, Н. П. & Черенков, В. И., 21 Apr 2023, In: Obrazovanie i Nauka. 25, 4, p. 12-36 25 p.

    Research output: Contribution to journal › Article › peer-review

  6. INTERNATIONAL SOCIAL NETWORKS BAN INFLUENCE ON CONSUMERS' ATTITUDE TO RUSSIAN SOCIAL MEDIA:THE CASE OF ZENNIALS PERCEPTION OF VK

    Алканова, О. Н. & Илива, М. Н., 2023, GSOM ECONOMY AND MANAGEMENT CONFERENCE 2023: Conference book. Благов, Ю. Е., Панибратов, А. Ю., Климачев, В., Орлова, Е. В., Мартынова, Т. А., Латуха, М. О., Кучеров, Д. Г., Гиленко, Е. В., Гаврилова, Т. А., Богатырева, К. А., Соколова, Е. В., Голубева, А. А., Бухвалов, А. В., Рогова, Е. М., Иванов, А. Е. & Куропаткина, Т. М. (eds.). СПб: Издательство Санкт-Петербургского университета, p. 163-173

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  7. Marketing through the eyes of senior management: Insights from Fortune 500 reporting

    Frösén, J. & Stewart, D. W., 2023, In: Journal of Marketing Theory and Practice. 31, 1, p. 75-96 22 p.

    Research output: Contribution to journal › Article › peer-review

  8. Ontology-based Methodology for Knowledge Maps Design

    Гаврилова, Т. А., Алканова, О. Н. & Кузнецова, А. В., 2023, Proceedings of the Seventh International Scientific Conference “Intelligent Information Technologies for Industry” (IITI’23). IITI 2023. Kovalev, S., Sukhanov, A. & Kotenko, I. (eds.). Springer Nature, p. 250-259 (Lecture Notes in Networks and Systems; vol. 776, no. 23).

    Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology › peer-review

  9. Using Knowledge Maps to Create a Business School Faculty Portrait

    Гаврилова, Т. А., Кудрявцев, Д. В. & Алканова, О. Н., 2023, Proceedings of the 15th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2023): Volume 3: KMIS. Gruenwald, L., Masciari, E., Rolland, C. & Bernardino, J. (eds.). Португалия: SciTePress, p. 185-193 (IC3K Proceedings).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  10. What Do the Faculty Members Know: a multidimensional knowledge portrait

    Гаврилова, Т. А., Алканова, О. Н. & Кузнецова, А. В., 2023, Proceedings of 18th International Forum on Knowledge Asset Dynamics IFKAD 2023 "MANAGING KNOWLEDGE FOR SUSTAINABILITY”. Lerro, A., Carlucci, D. & Schiuma, G. (eds.). Matera, Italy, p. 2917-2927

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

  11. 2022

  12. Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic?

    Кучеров, Д. Г., Цыбова, В. С., Лисовская, А. Ю. & Алканова, О. Н., 1 Nov 2022, In: Journal of Business Research. 151, p. 126-137 12 p.

    Research output: Contribution to journal › Article › peer-review

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