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Employer branding orientation : effects on recruitment performance under COVID-19. / Kucherov, Dmitry ; Alkanova, Olga N. ; Lisovskaia, Antonina ; Tsybova, Victoria .

In: International Journal of Human Resource Management, 04.2022.

Research output: Contribution to journal › Article › peer-review

Harvard

Kucherov, D, Alkanova, ON, Lisovskaia, A & Tsybova, V 2022, 'Employer branding orientation: effects on recruitment performance under COVID-19', International Journal of Human Resource Management.

APA

Kucherov, D., Alkanova, O. N., Lisovskaia, A., & Tsybova, V. (2022). Employer branding orientation: effects on recruitment performance under COVID-19. International Journal of Human Resource Management.

Vancouver

Kucherov D, Alkanova ON, Lisovskaia A, Tsybova V. Employer branding orientation: effects on recruitment performance under COVID-19. International Journal of Human Resource Management. 2022 Apr.

Author

Kucherov, Dmitry ; Alkanova, Olga N. ; Lisovskaia, Antonina ; Tsybova, Victoria . / Employer branding orientation : effects on recruitment performance under COVID-19. In: International Journal of Human Resource Management. 2022.

BibTeX

@article{eaa3fa1b45dc462db89c1f513ad8c2b0,
title = "Employer branding orientation: effects on recruitment performance under COVID-19",
abstract = "In this study we examined the impact of employer branding orientation (EBO) on recruitment performance. The study is based on a sample of 153 knowledge-intensive firms operating on the Russian labor market. Partial least squares structural equation modeling was used to test the research model. Our results revealed that EBO positively related to employer branding strategy and employer value proposition (EVP) which, in turn, impact the recruitment performance. We also identified the moderating effect of COVID-19 influence on employer branding programs. This study contributes to the debate on the role of EBO in HRM practices of companies and provides practitioners with evidence on importance of EVP formulation.",
keywords = "Employer branding, employer branding orientation, recruitment performance, knowledge-intensive firms, covid-19",
author = "Dmitry Kucherov and Alkanova, {Olga N.} and Antonina Lisovskaia and Victoria Tsybova",
note = "Kucherov, D. Employer branding orientation: effects on recruitment performance under COVID-19 / D. Kucherov, O. Alkanova, A. Lisovskaya, V. Tsybova // International Journal of Human Resource Management. - 2022. - URL: https://www.tandfonline.com/doi/abs/10.1080/09585192.2022.2063065?journalCode=rijh20 ",
year = "2022",
month = apr,
language = "English",
journal = "International Journal of Human Resource Management",
issn = "0958-5192",
publisher = "Taylor & Francis",

}

RIS

TY - JOUR

T1 - Employer branding orientation

T2 - effects on recruitment performance under COVID-19

AU - Kucherov, Dmitry

AU - Alkanova, Olga N.

AU - Lisovskaia, Antonina

AU - Tsybova, Victoria

N1 - Kucherov, D. Employer branding orientation: effects on recruitment performance under COVID-19 / D. Kucherov, O. Alkanova, A. Lisovskaya, V. Tsybova // International Journal of Human Resource Management. - 2022. - URL: https://www.tandfonline.com/doi/abs/10.1080/09585192.2022.2063065?journalCode=rijh20

PY - 2022/4

Y1 - 2022/4

N2 - In this study we examined the impact of employer branding orientation (EBO) on recruitment performance. The study is based on a sample of 153 knowledge-intensive firms operating on the Russian labor market. Partial least squares structural equation modeling was used to test the research model. Our results revealed that EBO positively related to employer branding strategy and employer value proposition (EVP) which, in turn, impact the recruitment performance. We also identified the moderating effect of COVID-19 influence on employer branding programs. This study contributes to the debate on the role of EBO in HRM practices of companies and provides practitioners with evidence on importance of EVP formulation.

AB - In this study we examined the impact of employer branding orientation (EBO) on recruitment performance. The study is based on a sample of 153 knowledge-intensive firms operating on the Russian labor market. Partial least squares structural equation modeling was used to test the research model. Our results revealed that EBO positively related to employer branding strategy and employer value proposition (EVP) which, in turn, impact the recruitment performance. We also identified the moderating effect of COVID-19 influence on employer branding programs. This study contributes to the debate on the role of EBO in HRM practices of companies and provides practitioners with evidence on importance of EVP formulation.

KW - Employer branding

KW - employer branding orientation

KW - recruitment performance

KW - knowledge-intensive firms

KW - covid-19

UR - https://www.researchgate.net/publication/359871326_Employer_branding_orientation_effects_on_recruitment_performance_under_COVID-19

UR - https://www.tandfonline.com/doi/abs/10.1080/09585192.2022.2063065?journalCode=rijh20

UR - https://proxy.library.spbu.ru:2131/doi/abs/10.1080/09585192.2022.2063065?journalCode=rijh20

M3 - Article

JO - International Journal of Human Resource Management

JF - International Journal of Human Resource Management

SN - 0958-5192

ER -

ID: 94321181