Standard

Employer branding orientation : effects on recruitment performance under COVID-19. / Kucherov, Dmitry ; Alkanova, Olga N. ; Lisovskaia, Antonina ; Tsybova, Victoria .

в: International Journal of Human Resource Management, Том 34, № 10, 2023, стр. 2107-2135.

Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование

Harvard

Kucherov, D, Alkanova, ON, Lisovskaia, A & Tsybova, V 2023, 'Employer branding orientation: effects on recruitment performance under COVID-19', International Journal of Human Resource Management, Том. 34, № 10, стр. 2107-2135. https://doi.org/10.1080/09585192.2022.2063065

APA

Kucherov, D., Alkanova, O. N., Lisovskaia, A., & Tsybova, V. (2023). Employer branding orientation: effects on recruitment performance under COVID-19. International Journal of Human Resource Management, 34(10), 2107-2135. https://doi.org/10.1080/09585192.2022.2063065

Vancouver

Kucherov D, Alkanova ON, Lisovskaia A, Tsybova V. Employer branding orientation: effects on recruitment performance under COVID-19. International Journal of Human Resource Management. 2023;34(10):2107-2135. https://doi.org/10.1080/09585192.2022.2063065

Author

Kucherov, Dmitry ; Alkanova, Olga N. ; Lisovskaia, Antonina ; Tsybova, Victoria . / Employer branding orientation : effects on recruitment performance under COVID-19. в: International Journal of Human Resource Management. 2023 ; Том 34, № 10. стр. 2107-2135.

BibTeX

@article{eaa3fa1b45dc462db89c1f513ad8c2b0,
title = "Employer branding orientation: effects on recruitment performance under COVID-19",
abstract = "In this study we examined the impact of employer branding orientation (EBO) on recruitment performance. The study is based on a sample of 153 knowledge-intensive firms operating on the Russian labor market. Partial least squares structural equation modeling was used to test the research model. Our results revealed that EBO positively related to employer branding strategy and employer value proposition (EVP) which, in turn, impact the recruitment performance. We also identified the moderating effect of COVID-19 influence on employer branding programs. This study contributes to the debate on the role of EBO in HRM practices of companies and provides practitioners with evidence on importance of EVP formulation.",
keywords = "Employer branding, employer branding orientation, recruitment performance, knowledge-intensive firms, covid-19",
author = "Dmitry Kucherov and Alkanova, {Olga N.} and Antonina Lisovskaia and Victoria Tsybova",
note = "Kucherov, D. Employer branding orientation: effects on recruitment performance under COVID-19 / D. Kucherov, O. Alkanova, A. Lisovskaya, V. Tsybova // International Journal of Human Resource Management. - 2022. - URL: https://www.tandfonline.com/doi/abs/10.1080/09585192.2022.2063065?journalCode=rijh20 ",
year = "2023",
doi = "10.1080/09585192.2022.2063065",
language = "English",
volume = "34",
pages = "2107--2135",
journal = "International Journal of Human Resource Management",
issn = "0958-5192",
publisher = "Taylor & Francis",
number = "10",

}

RIS

TY - JOUR

T1 - Employer branding orientation

T2 - effects on recruitment performance under COVID-19

AU - Kucherov, Dmitry

AU - Alkanova, Olga N.

AU - Lisovskaia, Antonina

AU - Tsybova, Victoria

N1 - Kucherov, D. Employer branding orientation: effects on recruitment performance under COVID-19 / D. Kucherov, O. Alkanova, A. Lisovskaya, V. Tsybova // International Journal of Human Resource Management. - 2022. - URL: https://www.tandfonline.com/doi/abs/10.1080/09585192.2022.2063065?journalCode=rijh20

PY - 2023

Y1 - 2023

N2 - In this study we examined the impact of employer branding orientation (EBO) on recruitment performance. The study is based on a sample of 153 knowledge-intensive firms operating on the Russian labor market. Partial least squares structural equation modeling was used to test the research model. Our results revealed that EBO positively related to employer branding strategy and employer value proposition (EVP) which, in turn, impact the recruitment performance. We also identified the moderating effect of COVID-19 influence on employer branding programs. This study contributes to the debate on the role of EBO in HRM practices of companies and provides practitioners with evidence on importance of EVP formulation.

AB - In this study we examined the impact of employer branding orientation (EBO) on recruitment performance. The study is based on a sample of 153 knowledge-intensive firms operating on the Russian labor market. Partial least squares structural equation modeling was used to test the research model. Our results revealed that EBO positively related to employer branding strategy and employer value proposition (EVP) which, in turn, impact the recruitment performance. We also identified the moderating effect of COVID-19 influence on employer branding programs. This study contributes to the debate on the role of EBO in HRM practices of companies and provides practitioners with evidence on importance of EVP formulation.

KW - Employer branding

KW - employer branding orientation

KW - recruitment performance

KW - knowledge-intensive firms

KW - covid-19

UR - https://www.researchgate.net/publication/359871326_Employer_branding_orientation_effects_on_recruitment_performance_under_COVID-19

UR - https://www.tandfonline.com/doi/abs/10.1080/09585192.2022.2063065?journalCode=rijh20

UR - https://proxy.library.spbu.ru:2131/doi/abs/10.1080/09585192.2022.2063065?journalCode=rijh20

UR - http://www.scopus.com/inward/record.url?scp=85129160409&partnerID=8YFLogxK

U2 - 10.1080/09585192.2022.2063065

DO - 10.1080/09585192.2022.2063065

M3 - Article

AN - SCOPUS:85129160409

VL - 34

SP - 2107

EP - 2135

JO - International Journal of Human Resource Management

JF - International Journal of Human Resource Management

SN - 0958-5192

IS - 10

ER -

ID: 94321181