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  1. 2020

  2. Internationalization, Incremental and Radical Innovation, and Firm Performance

    Фрейшанет Солервисенс, Х., 2020, In: Academy of Management Proceedings.

    Research output: Contribution to journal › Article › peer-review

  3. Managing the Geographically-bounded Retailers’ Performance through Place Branding

    Min, J. & Dalman, M. D., 2020, GSOM Emerging Markets Conference.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

  4. Measuring Consumer Digital Competence: Evidence from the Russian Market

    Алканова, О. Н. & Лабазанов, Р. С., 2020, (Unpublished).

    Research output: Contribution to conference › Abstract › peer-review

  5. Modelling consumer knowledge: The role of ontology

    Kudryavtsev, D., Gavrilova, T., Smirnova, M. & Golovacheva, K., 2020, In: Procedia Computer Science. 176, p. 500-507 8 p.

    Research output: Contribution to journal › Conference article › peer-review

  6. Overarching Ontology of Sustainability Branding and Positioning Strategies: A Theoretical Framework

    Благов, Е. Ю., Черенков, В. И., Старов, С. А., Гладких, И. В. & Кирюков, С. И., 2020, Overarching Ontology of Sustainability Branding and Positioning Strategies: A Theoretical Framework. Издательство Санкт-Петербургского университета, p. 220-224 ( ANNUAL GSOM EMERGING MARKETS CONFERENCE 2020 Conference book. St. Petersburg, 2020).

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

  7. Revisiting personalization through customer experience journey

    Gogua, M. M. & Smirnova, M. M., 2020, In: ВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО УНИВЕРСИТЕТА. МЕНЕДЖМЕНТ. 19 (4), p. 430-460

    Research output: Contribution to journal › Article › peer-review

  8. The Complex Interplay of Firm Innovation, Internationalization, and Learning Capability

    Фрейшанет Солервисенс, Х., 2020, In: Academy of Management Proceedings.

    Research output: Contribution to journal › Article › peer-review

  9. Towards an Ontology of Consumer Behaviour: Fostering Academic Knowledge Utilization by Marketing Practitioners

    Гаврилова, Т. А. & Головачева, К. С., 2020.

    Research output: Contribution to conference › Abstract › peer-review

  10. Using a narrative in sales promotions: An online vignette study

    Golovacheva, K., Muravskii, D., Smirnova, M. & Muravskaia, S., 2020, In: CEUR Workshop Proceedings. 2637, p. 72-81 10 p.

    Research output: Contribution to journal › Conference article › peer-review

  11. Логистическая инфраструктура: от формирования понятия к построению исследовательской модели освоения Арктики

    Черенков, В. И., Климовец, О. В. & Таничев, А. В., 2020, In: ФУНДАМЕНТАЛЬНЫЕ ИССЛЕДОВАНИЯ. 3, p. 142-151 10 p.

    Research output: Contribution to journal › Article › peer-review

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