Original languageEnglish
Title of host publicationOverarching Ontology of Sustainability Branding and Positioning Strategies: A Theoretical Framework
PublisherИздательство Санкт-Петербургского университета
Pages220-224
StatePublished - 2020

Publication series

Name ANNUAL GSOM EMERGING MARKETS CONFERENCE 2020 Conference book. St. Petersburg, 2020

ID: 86622667