Research output

  1. An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect

    Research output: Chapter in Book/Report/Conference proceedingConference abstractspeer-review

  2. Membership Relationship Governance Strategy: The Role of Participatory Decision Making

    Research output: Chapter in Book/Report/Conference proceedingConference abstractspeer-review

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Activities

  1. Consulting for Marketing Research

    Activity: Consultancy typesConsultancy

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ID: 188315