Research output

1. Does the economic value of new product announcements depend upon preannouncement signals? An empirical test of information asymmetry theories

   Research output: Contribution to journal › Article › peer-review

2. An Application of Sentiment Analysis on Assessing Sponsorship Marketing Effect

   Research output: Chapter in Book/Report/Conference proceeding › Conference abstracts › Research › peer-review

3. Membership Relationship Governance Strategy: The Role of Participatory Decision Making

   Research output: Chapter in Book/Report/Conference proceeding › Conference abstracts › Research › peer-review

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