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  1. 2023

  2. Marketing through the eyes of senior management: Insights from Fortune 500 reporting

    Frösén, J. & Stewart, D. W., 2023, In: Journal of Marketing Theory and Practice. 31, 1, p. 75-96 22 p.

    Research output: Contribution to journal › Article › peer-review

  3. 2020

  4. Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability

    Liang, X. & Фрёзен, Ё. П. М., Mar 2020, In: Journal of Business Research. 109

    Research output: Contribution to journal › Article › peer-review

  5. 2018

  6. Customer orientation as a multidimensional construct: Evidence from the Russian markets

    Smirnova, M. M., Rebiazina, V. A. & Frösén, J., 1 May 2018, In: Journal of Business Research. 86, p. 457-467 11 p.

    Research output: Contribution to journal › Article › peer-review

  7. 2016

  8. Development and impact of strategic marketing – a longitudinal study in a Nordic country from 2008 to 2014

    Frösén, J. & Tikkanen, H., Dec 2016, In: European Journal of Marketing. 50, 12, p. 2269-2294 26 p.

    Research output: Contribution to journal › Article › peer-review

  9. Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment

    Jaakkola, M., Frösén, J., Tikkanen, H., Aspara, J., Vassinen, A. & Parvinen, P., 1 Sep 2016, In: Journal of Marketing Management. 32, 13-14, p. 1359-1385 27 p.

    Research output: Contribution to journal › Article › peer-review

  10. Effective Forms of Market Orientation across the Business Cycle: A Longitudinal Analysis of Business-to- Business Firms

    Froesen, J., Jaakkola, M., Churakova, I. & Tikkanen, H., 2016, In: Industrial Marketing Management. 51, 1, p. 91-99

    Research output: Contribution to journal › Article

  11. What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

    Frösén, J., Luoma, J., Jaakkola, M., Tikkanen, H. & Aspara, J., 2016, In: Journal of Marketing. 80, 3, p. 60-78 19 p.

    Research output: Contribution to journal › Article › peer-review

  12. 2015

  13. Various Forms of Value-Based Selling Capability - Commentary on “Value-Based Selling: An Organizational Capability Perspective”

    Jaakkola, M., Frösén, J. & Tikkanen, H., 2015, In: Industrial Marketing Management. 45, 1, p. 113-114 2 p.

    Research output: Contribution to journal › Article › peer-review

  14. 2014

  15. Market Orientation, Innovation Capability and Business Performance: Insights from the Global Financial Crisis

    Huhtala, J-P., Sihvonen, A., Frösén, J., Jaakkola, M. & Tikkanen, H., 2014, In: Baltic Journal of Management. 9, 2, p. 134-152

    Research output: Contribution to journal › Article

  16. 2013

  17. Marketing performance assessment systems and the business context

    Frösén, J., Tikkanen, H., Jaakkola, M. & Vassinen, A., 2013, In: European Journal of Marketing. 47, 5/6, p. 715-737 23 p.

    Research output: Contribution to journal › Article › peer-review

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