Various Forms of Value-Based Selling Capability - Commentary on “Value-Based Selling: An Organizational Capability Perspective” › SPbU Researchers Portal

Various Forms of Value-Based Selling Capability - Commentary on “Value-Based Selling: An Organizational Capability Perspective”

Research output: Contribution to journal › Article › peer-review

Department of Marketing

Links

http://www.sciencedirect.com/science/article/pii/S0019850115000577
Final published version

DOI

https://doi.org/10.1016/j.indmarman.2015.02.022
Final published version

Matti Jaakkola
Johanna Frösén
Henrikki Tikkanen

Original language	English
Pages (from-to)	113-114
Number of pages	2
Journal	Industrial Marketing Management
Volume	45
Issue number	1
DOIs	https://doi.org/10.1016/j.indmarman.2015.02.022
State	Published - 2015

Research areas

market orientation, strategic orientation, orientation MO, SCOPUS, WOS

Scopus subject areas

Business, Management and Accounting(all)

ID: 5760251