Ekaterina Nazarenko and Maria Smirnova conduct a systematic literature review to develop a typology of CSR’s impact on consumer behavior in Russia and China. They identify multidimensional perceptions, mediating variables, and cultural differences that shape consumer responses. The chapter emphasizes the need for industry-specific and cross-country studies to inform marketing strategies and CSR communication.
Original languageRussian
Title of host publicationBusiness and Management: Sino-Russian Dialogue
PublisherИздательство Санкт-Петербургского университета
Chapter11
StateAccepted/In press - 2025

ID: 144774182