Research output

  1. Market-Based Asset Management

    Research output: Chapter in Book/Report/Conference proceeding › Article in an anthology › peer-review

  2. ПОДХОДЫ К УПРАВЛЕНИЮ БРЕНДОМ И ВЗАИМОДЕЙСТВИЮ С КЛИЕНТАМИ В РОССИЙСКИХ КОМПАНИЯХ

    Research output: Contribution to journal › Article › peer-review

  3. Стратегии постановки целей в управлении брендом и лояльностью клиента в условиях экономической трансформации

    Research output: Contribution to journal › Article › peer-review

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Activities

  1. From market-based assets to market-based impact; Toward a dual-mechanism of value creation

    Activity: Conference talk types › Oral presentation

  2. Is one mechanism for value creation through market-based asset management sufficient to drive firm value

    Activity: Conference talk types › Oral presentation

View all (2) »

ID: 94248488