Research output

  1. Business and Management: Sino-Russian Dialogue

    Research output: Book/Report/Anthology › Book › peer-review

  2. Managing Market-Based Assets: The Case of Russian and Chinese Markets

    Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research › peer-review

  3. К проблеме определения и выявления сущности и взаимообусловленности понятий, связанных с маркетинговыми активами

    Research output: Contribution to journal › Article › peer-review

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Activities

  1. From market-based assets to market-based impact; Toward a dual-mechanism of value creation

    Activity: Conference talk types › Oral presentation

  2. Is one mechanism for value creation through market-based asset management sufficient to drive firm value?

    Activity: Conference talk types › Oral presentation

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ID: 94248488