TY - GEN

T1 - Women's entrepreneurship in Russia

AU - Davydenko, Elena A.

AU - Evnevich, Maria A.

PY - 2019

Y1 - 2019

N2 - The authors of the study aim to reveal the role of women's entrepreneurship in the development of the Russian economy. The authors identify the key factors determining the growth of women's entrepreneurship in Russia, as well as the problems hindering the faster growth of women's entrepreneurship. The authors formulate proposals to support the development of women's entrepreneurship in Russia. The purpose of the empirical research conducted by the authors was identifying behavioral and managerial patterns of businesswoman in Russia in comparison with businessmen in Russia and businesswoman in the developed countries. The research methodology included the use of in-depth interview method in framework of the qualitative research. The method of in-depth interview was based on the voluntary participation of 10 respondents. As a result of the empirical research the authors made the following conclusions: women are motivated to start a business due to the desire of creative self-realization; the development of a personal brand is a crucial factor both to attract partners and to increase customer trust; if for men the main purpose of doing business is to making money, for women is equivalent to a number of purposes including self-realization, communication with people, making money and recognition in society.

AB - The authors of the study aim to reveal the role of women's entrepreneurship in the development of the Russian economy. The authors identify the key factors determining the growth of women's entrepreneurship in Russia, as well as the problems hindering the faster growth of women's entrepreneurship. The authors formulate proposals to support the development of women's entrepreneurship in Russia. The purpose of the empirical research conducted by the authors was identifying behavioral and managerial patterns of businesswoman in Russia in comparison with businessmen in Russia and businesswoman in the developed countries. The research methodology included the use of in-depth interview method in framework of the qualitative research. The method of in-depth interview was based on the voluntary participation of 10 respondents. As a result of the empirical research the authors made the following conclusions: women are motivated to start a business due to the desire of creative self-realization; the development of a personal brand is a crucial factor both to attract partners and to increase customer trust; if for men the main purpose of doing business is to making money, for women is equivalent to a number of purposes including self-realization, communication with people, making money and recognition in society.

KW - Content analysis

KW - Empirical study

KW - In-depth interview

KW - Women's entrepreneurship

UR - http://www.scopus.com/inward/record.url?scp=85074099019&partnerID=8YFLogxK

UR - https://pure.spbu.ru/admin/files/43108440/33rd_IBIMA_Conference_proceedings_to_be_updated_.pdf

M3 - Conference contribution

SN - 9780999855126

SP - 3700

EP - 3703

BT - Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020

A2 - Soliman, Khalid S.

PB - IBIMA

CY - США

ER -