Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
Sustainability trends and consumer perceived risks towards private labels. / Cherenkov, Vitally; Sheresheva, Marina; Starov, Sergey; Gladkikh, Igor; Tanichev, Alexander; Berezka, Svetlana; Savelev, Igor; Yussuf, Anastasia.
в: Entrepreneurship and Sustainability Issues, Том 8, № 1, 09.2020, стр. 347-362.Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование
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TY - JOUR
T1 - Sustainability trends and consumer perceived risks towards private labels
AU - Cherenkov, Vitally
AU - Sheresheva, Marina
AU - Starov, Sergey
AU - Gladkikh, Igor
AU - Tanichev, Alexander
AU - Berezka, Svetlana
AU - Savelev, Igor
AU - Yussuf, Anastasia
N1 - Sustainability trends and consumer perceived risks towards private labels / V. Cherenkov, M. Sheresheva, I. Gladkikh, A. Tanichev, S. Berezka, I. Savelev, A. Yussuf // Entrepreneurship and Sustainability Issues. - 2020. - Volume 6, № 1. - P. 347-362. Publisher Copyright:© 2020 by author(s) and VsI Entrepreneurship and Sustainability Center.
PY - 2020/9
Y1 - 2020/9
N2 - The present paper explores differences between perceiving consumer risk towards products under private labels (PPLs) versus products under manufacture brands (PMBs) on Russian metropolitan markets (St. Petersburg, namely). The research model (Model RFID) designed taking into account the direct and indirect influence on the said risks from a set of factors relevant to buying decisions. The theoretical and practical consistency of the model tested by relevant statistical tools. Some limitations of the research are presented, as well as recommendations for brand managers aimed at overcoming traditional and strong (though decreasing) PPL risks among Russian consumers. It has been hypothesized that as the private brand phenomenon continues to evolve, a further change in branding strategy should be greening private brands to make them more competitive. Directions and goals for future research concerning the relationship between private labels understood as sustainable brands formulated in brief.
AB - The present paper explores differences between perceiving consumer risk towards products under private labels (PPLs) versus products under manufacture brands (PMBs) on Russian metropolitan markets (St. Petersburg, namely). The research model (Model RFID) designed taking into account the direct and indirect influence on the said risks from a set of factors relevant to buying decisions. The theoretical and practical consistency of the model tested by relevant statistical tools. Some limitations of the research are presented, as well as recommendations for brand managers aimed at overcoming traditional and strong (though decreasing) PPL risks among Russian consumers. It has been hypothesized that as the private brand phenomenon continues to evolve, a further change in branding strategy should be greening private brands to make them more competitive. Directions and goals for future research concerning the relationship between private labels understood as sustainable brands formulated in brief.
KW - Consumer perceived risk
KW - FMCG, green brand
KW - Manufacturer brand
KW - Perceived value
KW - Private label
KW - Retailer image
KW - Sustainable brand
KW - SCOPUS
UR - http://www.scopus.com/inward/record.url?scp=85089500577&partnerID=8YFLogxK
U2 - 10.9770/jesi.2020.8.1(24)
DO - 10.9770/jesi.2020.8.1(24)
M3 - Article
AN - SCOPUS:85089500577
VL - 8
SP - 347
EP - 362
JO - Entrepreneurship and Sustainability Issues
JF - Entrepreneurship and Sustainability Issues
SN - 2345-0282
IS - 1
ER -
ID: 88141797