Sustainability trends and consumer perceived risks towards private labels

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Sustainability trends and consumer perceived risks towards private labels. / Cherenkov, Vitally; Sheresheva, Marina; Starov, Sergey ; Gladkikh, Igor; Tanichev, Alexander; Berezka, Svetlana; Savelev, Igor; Yussuf, Anastasia.

In: Entrepreneurship and Sustainability Issues, Vol. 8, No. 1, 09.2020, p. 347-362.

Research output: Contribution to journal › Article › peer-review

Author

Cherenkov, Vitally ; Sheresheva, Marina ; Starov, Sergey ; Gladkikh, Igor ; Tanichev, Alexander ; Berezka, Svetlana ; Savelev, Igor ; Yussuf, Anastasia. / Sustainability trends and consumer perceived risks towards private labels. In: Entrepreneurship and Sustainability Issues. 2020 ; Vol. 8, No. 1. pp. 347-362.

BibTeX

@article{10c405b43e634d4199cf134a301eb32d,

title = "Sustainability trends and consumer perceived risks towards private labels",

abstract = "The present paper explores differences between perceiving consumer risk towards products under private labels (PPLs) versus products under manufacture brands (PMBs) on Russian metropolitan markets (St. Petersburg, namely). The research model (Model RFID) designed taking into account the direct and indirect influence on the said risks from a set of factors relevant to buying decisions. The theoretical and practical consistency of the model tested by relevant statistical tools. Some limitations of the research are presented, as well as recommendations for brand managers aimed at overcoming traditional and strong (though decreasing) PPL risks among Russian consumers. It has been hypothesized that as the private brand phenomenon continues to evolve, a further change in branding strategy should be greening private brands to make them more competitive. Directions and goals for future research concerning the relationship between private labels understood as sustainable brands formulated in brief.",

keywords = "Consumer perceived risk, FMCG, green brand, Manufacturer brand, Perceived value, Private label, Retailer image, Sustainable brand, SCOPUS",

author = "Vitally Cherenkov and Marina Sheresheva and Sergey Starov and Igor Gladkikh and Alexander Tanichev and Svetlana Berezka and Igor Savelev and Anastasia Yussuf",

note = "Sustainability trends and consumer perceived risks towards private labels / V. Cherenkov, M. Sheresheva, I. Gladkikh, A. Tanichev, S. Berezka, I. Savelev, A. Yussuf // Entrepreneurship and Sustainability Issues. - 2020. - Volume 6, № 1. - P. 347-362. Publisher Copyright:{\textcopyright} 2020 by author(s) and VsI Entrepreneurship and Sustainability Center.",

year = "2020",

month = sep,

doi = "10.9770/jesi.2020.8.1(24)",

language = "English",

volume = "8",

pages = "347--362",

journal = "Entrepreneurship and Sustainability Issues",

issn = "2345-0282",

publisher = "ENTERPRENEURSHIP & SUSTAINABILITY CENTER",

number = "1",

}

RIS

TY - JOUR

T1 - Sustainability trends and consumer perceived risks towards private labels

AU - Cherenkov, Vitally

AU - Sheresheva, Marina

AU - Starov, Sergey

AU - Gladkikh, Igor

AU - Tanichev, Alexander

AU - Berezka, Svetlana

AU - Savelev, Igor

AU - Yussuf, Anastasia

N1 - Sustainability trends and consumer perceived risks towards private labels / V. Cherenkov, M. Sheresheva, I. Gladkikh, A. Tanichev, S. Berezka, I. Savelev, A. Yussuf // Entrepreneurship and Sustainability Issues. - 2020. - Volume 6, № 1. - P. 347-362. Publisher Copyright:© 2020 by author(s) and VsI Entrepreneurship and Sustainability Center.

PY - 2020/9

Y1 - 2020/9

N2 - The present paper explores differences between perceiving consumer risk towards products under private labels (PPLs) versus products under manufacture brands (PMBs) on Russian metropolitan markets (St. Petersburg, namely). The research model (Model RFID) designed taking into account the direct and indirect influence on the said risks from a set of factors relevant to buying decisions. The theoretical and practical consistency of the model tested by relevant statistical tools. Some limitations of the research are presented, as well as recommendations for brand managers aimed at overcoming traditional and strong (though decreasing) PPL risks among Russian consumers. It has been hypothesized that as the private brand phenomenon continues to evolve, a further change in branding strategy should be greening private brands to make them more competitive. Directions and goals for future research concerning the relationship between private labels understood as sustainable brands formulated in brief.

AB - The present paper explores differences between perceiving consumer risk towards products under private labels (PPLs) versus products under manufacture brands (PMBs) on Russian metropolitan markets (St. Petersburg, namely). The research model (Model RFID) designed taking into account the direct and indirect influence on the said risks from a set of factors relevant to buying decisions. The theoretical and practical consistency of the model tested by relevant statistical tools. Some limitations of the research are presented, as well as recommendations for brand managers aimed at overcoming traditional and strong (though decreasing) PPL risks among Russian consumers. It has been hypothesized that as the private brand phenomenon continues to evolve, a further change in branding strategy should be greening private brands to make them more competitive. Directions and goals for future research concerning the relationship between private labels understood as sustainable brands formulated in brief.

KW - Consumer perceived risk

KW - FMCG, green brand

KW - Manufacturer brand

KW - Perceived value

KW - Private label

KW - Retailer image

KW - Sustainable brand

KW - SCOPUS

UR - http://www.scopus.com/inward/record.url?scp=85089500577&partnerID=8YFLogxK

U2 - 10.9770/jesi.2020.8.1(24)

DO - 10.9770/jesi.2020.8.1(24)

M3 - Article

AN - SCOPUS:85089500577

VL - 8

SP - 347

EP - 362

JO - Entrepreneurship and Sustainability Issues

JF - Entrepreneurship and Sustainability Issues

SN - 2345-0282

IS - 1

ER -

ID: 88141797