Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
Potential of Creative Areas in Digitalized Modern Cities. / Taranova, Yuliya V.; Gavra, Dmitrii P.; Savitskaya, Alyona S.; Shishkin, Dmitrii P.
Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019. Institute of Electrical and Electronics Engineers Inc., 2019. стр. 85-87 8709637 (Proceedings of the IEEE).Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
}
TY - GEN
T1 - Potential of Creative Areas in Digitalized Modern Cities
AU - Taranova, Yuliya V.
AU - Gavra, Dmitrii P.
AU - Savitskaya, Alyona S.
AU - Shishkin, Dmitrii P.
N1 - Conference code: 2
PY - 2019/5/7
Y1 - 2019/5/7
N2 - The authors of the article regard creative spaces of urban areas, agglomerations and megalopolises as a recent and specific way of communication in a contemporary postmodern society. They operationalize the concept of an urban creative space and develop communication model for it. The concept reveals patterns of significant socio-structural transformations of cities, aiming at development of their marketing strategies with regard to transregional and intercountry global competition.
AB - The authors of the article regard creative spaces of urban areas, agglomerations and megalopolises as a recent and specific way of communication in a contemporary postmodern society. They operationalize the concept of an urban creative space and develop communication model for it. The concept reveals patterns of significant socio-structural transformations of cities, aiming at development of their marketing strategies with regard to transregional and intercountry global competition.
KW - city branding
KW - creative areas
KW - digital cities
KW - innovative cities
KW - place marketing
UR - http://www.scopus.com/inward/record.url?scp=85066338605&partnerID=8YFLogxK
UR - http://www.mendeley.com/research/potential-creative-areas-digitalized-modern-cities
U2 - 10.1109/COMSDS.2019.8709637
DO - 10.1109/COMSDS.2019.8709637
M3 - Conference contribution
AN - SCOPUS:85066338605
SN - 9781728115849
T3 - Proceedings of the IEEE
SP - 85
EP - 87
BT - Proceedings of the 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2019 IEEE Communication Strategies in Digital Society Seminar, ComSDS 2019
Y2 - 10 April 2019 through 10 April 2019
ER -
ID: 42732692