Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice. / Kuzmina, Anna M.; Kuzmin, Alexey E.
Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. ред. / S. Shaposhnikov; L. Sharakhina. Institute of Electrical and Electronics Engineers Inc., 2021. стр. 104-107 9422854 (2021 Communication Strategies in Digital Society Seminar (ComSDS)).Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
}
TY - GEN
T1 - Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice
AU - Kuzmina, Anna M.
AU - Kuzmin, Alexey E.
N1 - Conference code: 5
PY - 2021/4/14
Y1 - 2021/4/14
N2 - The strategic nature of digital communications is the key to the development of digital society. Digital transformation is not just the introduction of new technologies into the communication process and investments in new technologies, it is an opportunity to transform the product and change its development strategy. Digital transformation is a comprehensive, strategic approach to any area, including communications. Therefore, in the article, the authors are demonstrating on the example of non-profit organizations (including those with an engineering, technical profile) how strategically you can build communication in the digital space, relying not only on digital social media technologies, but also using various marketing mechanisms to engage audiences in communication at various points of contact.
AB - The strategic nature of digital communications is the key to the development of digital society. Digital transformation is not just the introduction of new technologies into the communication process and investments in new technologies, it is an opportunity to transform the product and change its development strategy. Digital transformation is a comprehensive, strategic approach to any area, including communications. Therefore, in the article, the authors are demonstrating on the example of non-profit organizations (including those with an engineering, technical profile) how strategically you can build communication in the digital space, relying not only on digital social media technologies, but also using various marketing mechanisms to engage audiences in communication at various points of contact.
KW - digital transformation
KW - engagement in communication
KW - social networks
KW - strategic level of digital communications
UR - http://www.scopus.com/inward/record.url?scp=85105987269&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/fc9d2ad2-b28c-3216-849c-065655eee80d/
U2 - 10.1109/comsds52473.2021.9422854
DO - 10.1109/comsds52473.2021.9422854
M3 - Conference contribution
AN - SCOPUS:85105987269
SN - 9780738145297
T3 - 2021 Communication Strategies in Digital Society Seminar (ComSDS)
SP - 104
EP - 107
BT - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021
A2 - Shaposhnikov, S.
A2 - Sharakhina, L.
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS)
Y2 - 14 April 2021 through 14 April 2021
ER -
ID: 90174273