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Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice. / Kuzmina, Anna M.; Kuzmin, Alexey E.

Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. ed. / S. Shaposhnikov; L. Sharakhina. Institute of Electrical and Electronics Engineers Inc., 2021. p. 104-107 9422854 (2021 Communication Strategies in Digital Society Seminar (ComSDS)).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Research › peer-review

Harvard

Kuzmina, AM & Kuzmin, AE 2021, Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice. in S Shaposhnikov & L Sharakhina (eds), Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021., 9422854, 2021 Communication Strategies in Digital Society Seminar (ComSDS), Institute of Electrical and Electronics Engineers Inc., pp. 104-107, COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS), Санкт-Петербург, Russian Federation, 14/04/21. https://doi.org/10.1109/comsds52473.2021.9422854

APA

Kuzmina, A. M., & Kuzmin, A. E. (2021). Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice. In S. Shaposhnikov, & L. Sharakhina (Eds.), Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021 (pp. 104-107). [9422854] (2021 Communication Strategies in Digital Society Seminar (ComSDS)). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/comsds52473.2021.9422854

Vancouver

Kuzmina AM, Kuzmin AE. Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice. In Shaposhnikov S, Sharakhina L, editors, Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. Institute of Electrical and Electronics Engineers Inc. 2021. p. 104-107. 9422854. (2021 Communication Strategies in Digital Society Seminar (ComSDS)). https://doi.org/10.1109/comsds52473.2021.9422854

Author

Kuzmina, Anna M. ; Kuzmin, Alexey E. / Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice. Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021. editor / S. Shaposhnikov ; L. Sharakhina. Institute of Electrical and Electronics Engineers Inc., 2021. pp. 104-107 (2021 Communication Strategies in Digital Society Seminar (ComSDS)).

BibTeX

@inproceedings{3f543e0b1b084a2b98f4fcfa78b3d950,
title = "Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice",
abstract = "The strategic nature of digital communications is the key to the development of digital society. Digital transformation is not just the introduction of new technologies into the communication process and investments in new technologies, it is an opportunity to transform the product and change its development strategy. Digital transformation is a comprehensive, strategic approach to any area, including communications. Therefore, in the article, the authors are demonstrating on the example of non-profit organizations (including those with an engineering, technical profile) how strategically you can build communication in the digital space, relying not only on digital social media technologies, but also using various marketing mechanisms to engage audiences in communication at various points of contact.",
keywords = "digital transformation, engagement in communication, social networks, strategic level of digital communications",
author = "Kuzmina, {Anna M.} and Kuzmin, {Alexey E.}",
note = "Publisher Copyright: {\textcopyright} 2021 IEEE.; COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS) ; Conference date: 14-04-2021 Through 14-04-2021",
year = "2021",
month = apr,
day = "14",
doi = "10.1109/comsds52473.2021.9422854",
language = "English",
isbn = "9780738145297",
series = "2021 Communication Strategies in Digital Society Seminar (ComSDS)",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "104--107",
editor = "S. Shaposhnikov and L. Sharakhina",
booktitle = "Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021",
address = "United States",
url = "http://www.ieee.spb.ru/index.php?option=com_content&view=article&id=171:2021-comsds&catid=42:hot-news",

}

RIS

TY - GEN

T1 - Engaging the Audience of Non-Profit Organizations in Communication in Social Networks in Modern Marketing Practice

AU - Kuzmina, Anna M.

AU - Kuzmin, Alexey E.

N1 - Conference code: 5

PY - 2021/4/14

Y1 - 2021/4/14

N2 - The strategic nature of digital communications is the key to the development of digital society. Digital transformation is not just the introduction of new technologies into the communication process and investments in new technologies, it is an opportunity to transform the product and change its development strategy. Digital transformation is a comprehensive, strategic approach to any area, including communications. Therefore, in the article, the authors are demonstrating on the example of non-profit organizations (including those with an engineering, technical profile) how strategically you can build communication in the digital space, relying not only on digital social media technologies, but also using various marketing mechanisms to engage audiences in communication at various points of contact.

AB - The strategic nature of digital communications is the key to the development of digital society. Digital transformation is not just the introduction of new technologies into the communication process and investments in new technologies, it is an opportunity to transform the product and change its development strategy. Digital transformation is a comprehensive, strategic approach to any area, including communications. Therefore, in the article, the authors are demonstrating on the example of non-profit organizations (including those with an engineering, technical profile) how strategically you can build communication in the digital space, relying not only on digital social media technologies, but also using various marketing mechanisms to engage audiences in communication at various points of contact.

KW - digital transformation

KW - engagement in communication

KW - social networks

KW - strategic level of digital communications

UR - http://www.scopus.com/inward/record.url?scp=85105987269&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/fc9d2ad2-b28c-3216-849c-065655eee80d/

U2 - 10.1109/comsds52473.2021.9422854

DO - 10.1109/comsds52473.2021.9422854

M3 - Conference contribution

AN - SCOPUS:85105987269

SN - 9780738145297

T3 - 2021 Communication Strategies in Digital Society Seminar (ComSDS)

SP - 104

EP - 107

BT - Proceedings of the 2021 Communication Strategies in Digital Society Seminar, ComSDS 2021

A2 - Shaposhnikov, S.

A2 - Sharakhina, L.

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - COMMUNICATION STRATEGIES IN DIGITAL SOCIETY (2021 ComSDS)

Y2 - 14 April 2021 through 14 April 2021

ER -

ID: 90174273