Documents

The latest educational literature on editing in advertising and PR
shows that the principles of analyzing journalistic text are transferred
methodologically to applied communications. In our opinion, in the
vocabulary editor in the field of applied communications, it is necessary
to emphasize not the textual, but the activity approach, and strengthen
the teaching factor of auto-editing; It is also necessary to pay special
attention to textual aspects (typology of marketing, advertising and PR
texts), which is important for structural and genre analysis aimed at identifying textual inferiority, and strictly distinguish the technological
level of text development and editorial analysis of the finished
communicative product.
Translated title of the contributionEDITING IN ADVERTISING AND PUBLIC RELATIONS ACTIVITIES AS AN ACADEMIC DISCIPLINE: TRADITIONAL AND UNIQUE FEATURES
Original languageRussian
Title of host publicationMEDIAОбразование: Векторы интеграции в цифровое пространство
Subtitle of host publicationМатериалы IV международной научной конференции
EditorsА. А. Морозова
Place of PublicationЧелябинск
PublisherЧелябинский государственный университет
Pages363-369
ISBN (Print)9785727115916
StatePublished - 27 Nov 2019
EventMEDIAОбразование: векторы интеграции в цифровое пространство : IV Международная научная конференция - Челябинск, Russian Federation
Duration: 26 Nov 2019 → 27 Nov 2019

Conference

ConferenceMEDIAОбразование: векторы интеграции в цифровое пространство
Country/TerritoryRussian Federation
CityЧелябинск
Period26/11/19 → 27/11/19

    Scopus subject areas

  • Social Sciences(all)

    Research areas

  • editing in advertising and PR activities, editor professiogram, editing as an activity, editing as a technology, methods of editorial text analysis, editing the complex headline, genre-based approach to editing

ID: 49646723