Documents

The article explores some aspects of glocalization of advertising strategies in the traditional Muslim society; the cultural archetypes of visualized stories for TV advertising were analyzed; the adaptation strategies for the world brands on the regional market were determined.
Translated title of the contributionTHE SPECIFICITY OF GLOCALIZATION OF ADVERTISING STRATEGIES IN THE TRADITIONAL SOCIETY (CASE STUDY OF THE ADVERTISING PRACTICES IN THE KINGDOM OF SAUDI ARABIA)
Original languageRussian
Title of host publicationВек информации. Медиа в современном мире. Петербургские чтения
Subtitle of host publicationматер. 57-го междунар. форума (19–20 апреля 2018 г.). В 2-х томах
Place of PublicationСПб.
PublisherИздательство Санкт-Петербургского университета
Pages135-136
Volume1
ISBN (Print)9772306417783
StatePublished - 2018
EventМедиа в современном мире: 57-е Петербургские чтения - 1-я линия, В.О., 26, Санкт-Петербург, Russian Federation
Duration: 19 Apr 2018 → 20 Apr 2018
Conference number: 57
https://spbu.ru/news-events/calendar/media-v-sovremennom-mire-57-e-peterburgskie-chteniya
http://jf.spbu.ru/upload/files/file_1524134656_012.pdf
http://jf.spbu.ru/conference/

Publication series

Name
ISSN (Print)2306-417Х

Conference

ConferenceМедиа в современном мире
Country/TerritoryRussian Federation
CityСанкт-Петербург
Period19/04/18 → 20/04/18
Internet address

ID: 95578099