To explain the meaning of the term, you can use a ready-made definition, you can connect several different options, you can create your own. The definition of the term is a specific text, that requires special analysis techniques. The article presents the techniques of structural and semantic analysis of the text. The ability to work with terms develops the scientific thinking of the researcher.
Translated title of the contributionWAYS TO WORK WITH CONCEPTS IN ADVERTISING AND PR
Original languageRussian
Title of host publicationТворчество и креатив в коммуникациях: теория и практика
Subtitle of host publicationМатериалы Всероссийской научно-практической конференции
EditorsО. А. Бударина
Place of PublicationМ
PublisherМосковский государственный институт культуры
Pages164-172
ISBN (Print)9785947785739
StatePublished - 2019
EventТворчество и креатив в коммуникациях: теория и практика: Научно-практическая конференция - Московский государственный институт культуры, Москва, Russian Federation
Duration: 6 Dec 2018 → 6 Dec 2018
http://www.mgik.org/news/26520

Conference

ConferenceТворчество и креатив в коммуникациях: теория и практика
Country/TerritoryRussian Federation
CityМосква
Period6/12/18 → 6/12/18
Internet address

    Scopus subject areas

  • Arts and Humanities(all)

    Research areas

  • DEFINITION DEVELOPMENT, teaching methods, TEXT ANALYSIS TECHNIQUES, TERMS

ID: 106841817