Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 1157-1172 |
| Number of pages | 16 |
| Journal | Journal of Product and Brand Management |
| Volume | 32 |
| Issue number | 8 |
| Early online date | 18 May 2023 |
| DOIs | |
| State | Published - Nov 2023 |
ID: 105129015