The article deals with the outward internationalization of Russia's telecommunication company Mobile TeleSystems (MTS). This research investigates both target foreign markets and entry strategies of the company. In 2002, MTS started with entries to Belarus and Ukraine, followed by expanding to Uzbekistan and Turkmenistan in 2004. The choice of CIS countries was determined by knowledge of business environment and practices which are similar to Russia, and by economic and political ties inherited from the past. The basic strategy was acquisition of local mobile operators with the exception of Belarus where a joint venture was established. The article suggests that new market entries are expected.

Язык оригиналаанглийский
Название основной публикацииExpansion or Exodus
Подзаголовок основной публикацииWhy Do Russian Corporations Invest Abroad?
РедакторыKari Liuhto
ИздательTaylor & Francis
Страницы129-147
Число страниц19
Издание1st Edition
ISBN (электронное издание)9780203051702
ISBN (печатное издание)9780789032850
СостояниеОпубликовано - 22 янв 2019

    Предметные области Scopus

  • Экономика, эконометрия, и финансы (все)
  • Бизнес, управление и бухгалтерский учет (все)
  • Социальные науки (все)

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