The article deals with the outward internationalization of Russia's telecommunication company Mobile TeleSystems (MTS). This research investigates both target foreign markets and entry strategies of the company. In 2002, MTS started with entries to Belarus and Ukraine, followed by expanding to Uzbekistan and Turkmenistan in 2004. The choice of CIS countries was determined by knowledge of business environment and practices which are similar to Russia, and by economic and political ties inherited from the past. The basic strategy was acquisition of local mobile operators with the exception of Belarus where a joint venture was established. The article suggests that new market entries are expected.

Original languageEnglish
Title of host publicationExpansion or Exodus
Subtitle of host publicationWhy Do Russian Corporations Invest Abroad?
EditorsKari Liuhto
PublisherTaylor & Francis
Pages129-147
Number of pages19
Edition1st Edition
ISBN (Electronic)9780203051702
ISBN (Print)9780789032850
StatePublished - 22 Jan 2019

    Research areas

  • Internationalization of a Russian firm, MTS, Telecommunication

    Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)

ID: 52335433