TY - CHAP

T1 - Russian telecommunication company MTS goes to the CIS

AU - Lisitsyn, Nikita E.

AU - Sutyrin, Sergei F.

AU - Trofimenko, Olga Y.

AU - Vorobieva, Irina V.

PY - 2019/1/22

Y1 - 2019/1/22

N2 - The article deals with the outward internationalization of Russia's telecommunication company Mobile TeleSystems (MTS). This research investigates both target foreign markets and entry strategies of the company. In 2002, MTS started with entries to Belarus and Ukraine, followed by expanding to Uzbekistan and Turkmenistan in 2004. The choice of CIS countries was determined by knowledge of business environment and practices which are similar to Russia, and by economic and political ties inherited from the past. The basic strategy was acquisition of local mobile operators with the exception of Belarus where a joint venture was established. The article suggests that new market entries are expected.

AB - The article deals with the outward internationalization of Russia's telecommunication company Mobile TeleSystems (MTS). This research investigates both target foreign markets and entry strategies of the company. In 2002, MTS started with entries to Belarus and Ukraine, followed by expanding to Uzbekistan and Turkmenistan in 2004. The choice of CIS countries was determined by knowledge of business environment and practices which are similar to Russia, and by economic and political ties inherited from the past. The basic strategy was acquisition of local mobile operators with the exception of Belarus where a joint venture was established. The article suggests that new market entries are expected.

KW - Internationalization of a Russian firm

KW - MTS

KW - Telecommunication

UR - http://www.scopus.com/inward/record.url?scp=85079360820&partnerID=8YFLogxK

UR - https://www.researchgate.net/publication/303924104_Expansion_or_Exodus_Why_Do_Russian_Corporations_Invest_Abroad

M3 - Chapter

SN - 9780789032850

SP - 129

EP - 147

BT - Expansion or Exodus

A2 - Liuhto, Kari

PB - Taylor & Francis

ER -