TY - JOUR

T1 - Promoting Techno-Scientific Biomedical Communication in Russia

T2 - Pro-government Non-profit Organizations

AU - Marchenko, Alexander N.

AU - Bykov, Ilya A.

N1 - Publisher Copyright: Copyright © 2022 Marchenko and Bykov.

PY - 2022/7/6

Y1 - 2022/7/6

N2 - The rapidly expanding e-health market tends to reinvent the roles of science, entrepreneurship, and state. However, the results of such reinvention remain unclear. This study investigates the decade-long history (2011–2021) of the promotion of techno-scientific biomedical communication by pro-government non-profit organizations in Russia. In 2021, the World Bank pointed out that digital technologies have played a critical role in the pandemic in Russia and Russia’s economic recovery is gathering pace. Thus, Russia tends to correspond to many other emerging health markets. We compare texts from non-profit organizations’ websites and Facebook accounts with official state actions and the national mass media health agenda. The instruments that were used for text mining were topic modeling with latent Dirichlet allocation and an algorithm for keyphrase relationship visualization. The results revealed that promotion started no later than 2011 as a general private initiative in health. Throughout the state reforms and geopolitical crisis of 2014, in 2017–2019 digitalization was finally chosen as a model for the health care system. Simultaneously, the idea of digital reform for the health system was disseminated by the mass media. The pandemic drew attention to this communication, but it did not create significant change. Pro-government non-profit organizations continue to promote new directions for biomedical communication in Russia.

AB - The rapidly expanding e-health market tends to reinvent the roles of science, entrepreneurship, and state. However, the results of such reinvention remain unclear. This study investigates the decade-long history (2011–2021) of the promotion of techno-scientific biomedical communication by pro-government non-profit organizations in Russia. In 2021, the World Bank pointed out that digital technologies have played a critical role in the pandemic in Russia and Russia’s economic recovery is gathering pace. Thus, Russia tends to correspond to many other emerging health markets. We compare texts from non-profit organizations’ websites and Facebook accounts with official state actions and the national mass media health agenda. The instruments that were used for text mining were topic modeling with latent Dirichlet allocation and an algorithm for keyphrase relationship visualization. The results revealed that promotion started no later than 2011 as a general private initiative in health. Throughout the state reforms and geopolitical crisis of 2014, in 2017–2019 digitalization was finally chosen as a model for the health care system. Simultaneously, the idea of digital reform for the health system was disseminated by the mass media. The pandemic drew attention to this communication, but it did not create significant change. Pro-government non-profit organizations continue to promote new directions for biomedical communication in Russia.

KW - e-health

KW - Russia

KW - communication

KW - media studies, digitalization and e-health, Russia—economic development and policies, public relations (PR), healthcare system and technologies, biomedical

KW - digitalization and e-health

KW - public relations (PR)

KW - healthcare system and technologies

KW - media studies

KW - Russia—economic development and policies

KW - biomedical

UR - http://www.scopus.com/inward/record.url?scp=85134616982&partnerID=8YFLogxK

UR - https://www.mendeley.com/catalogue/9259102e-fcd5-37e2-8eb9-3f6035f7555a/

U2 - 10.3389/fcomm.2022.848578

DO - 10.3389/fcomm.2022.848578

M3 - Article

AN - SCOPUS:85134616982

VL - 7

JO - Frontiers in Communication

JF - Frontiers in Communication

SN - 2297-900X

M1 - 848578

ER -