TY - GEN

T1 - Media Literacy and AI-technologies in Digital Communication: opportunities and Risks

AU - Медведева, Мария Владимировна

AU - Быков, Илья Анатольевич

PY - 2024/4/10

Y1 - 2024/4/10

N2 - The paper aims to study the opportunities and risks that artificial intelligence technologies pose for digital communication. Authors argue that media literacy approach has valuable potential in the field. To support this opinion the meta-analysis of scientific articles within the Google Scholar platform for the period from 2020 to 2023 in Russian and English has been developed. It has been found that among scientist there is common to treat as risks of AI-technologies two things: mental health and fake-news. The positive treats are given to the AI having more of routine tasks which, in general, allowed people to unload for more complex and creative tasks. More people will be involved both in communication with AI and using its products as part of their strategic communications. That is why it is pointless to fight AI. It would be more appropriate to teach people how to use AI and to understand what consequences this can lead to.

AB - The paper aims to study the opportunities and risks that artificial intelligence technologies pose for digital communication. Authors argue that media literacy approach has valuable potential in the field. To support this opinion the meta-analysis of scientific articles within the Google Scholar platform for the period from 2020 to 2023 in Russian and English has been developed. It has been found that among scientist there is common to treat as risks of AI-technologies two things: mental health and fake-news. The positive treats are given to the AI having more of routine tasks which, in general, allowed people to unload for more complex and creative tasks. More people will be involved both in communication with AI and using its products as part of their strategic communications. That is why it is pointless to fight AI. It would be more appropriate to teach people how to use AI and to understand what consequences this can lead to.

KW - media literacy

KW - public policy

KW - Mass Communications

KW - artificial intelligence

KW - media education

KW - artificial intelligence

KW - mass communications

KW - media education

KW - media literacy

KW - public policy

UR - https://www.mendeley.com/catalogue/9a206631-646e-3953-85ac-c674a2ac3df2/

U2 - 10.1109/comsds61892.2024.10502053

DO - 10.1109/comsds61892.2024.10502053

M3 - статья в сборнике материалов конференции

SN - 9798350348514

SP - 21

EP - 24

BT - Proceedings of the 2024 Communication Strategies in Digital Society Seminar, ComSDS 2024

PB - Institute of Electrical and Electronics Engineers Inc.

Y2 - 10 April 2024 through 12 April 2024

ER -