Документы

Language and communication training, as part of business education, should make a significant
contribution to educating and growing 21st century managers, highly competitive on the job market. An investigation of the multinational corporations' (MNCs) business communication problems which have a direct impact on business development and may lead to a number of negative consequences has been made. A critical overview of a wide range of various strategies and solutions frequently employed by MNCs is presented and the advantages and disadvantages of those strategies are briefly discussed. The main objective of this discussion is to identify what has been overlooked in the language and communication programs of business schools and schools of management. The missing key competencies have been identified and suggested for consideration and further discussion feeding back and contributing to the overall process of language and communication syllabus design and program development in the context of business education.
Язык оригиналаанглийский
Страницы109-110
СостояниеОпубликовано - 2018
СобытиеInternational GSOM Emerging Markets Conference 2021 - Graduate School of Management of Saint Petersburg State University, Санкт-Петербург, Российская Федерация
Продолжительность: 4 ноя 202112 ноя 2021
Номер конференции: 8
https://gsom.spbu.ru/en/research/conferences/emc/
https://events.spbu.ru/events/emc-2021

конференция

конференцияInternational GSOM Emerging Markets Conference 2021
Сокращенное названиеEMC 2021
Страна/TерриторияРоссийская Федерация
ГородСанкт-Петербург
Период4/11/2112/11/21
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