Documents

Language and communication training, as part of business education, should make a significant
contribution to educating and growing 21st century managers, highly competitive on the job market. An investigation of the multinational corporations' (MNCs) business communication problems which have a direct impact on business development and may lead to a number of negative consequences has been made. A critical overview of a wide range of various strategies and solutions frequently employed by MNCs is presented and the advantages and disadvantages of those strategies are briefly discussed. The main objective of this discussion is to identify what has been overlooked in the language and communication programs of business schools and schools of management. The missing key competencies have been identified and suggested for consideration and further discussion feeding back and contributing to the overall process of language and communication syllabus design and program development in the context of business education.
Original languageEnglish
Pages109-110
StatePublished - 2018
Event8th International GSOM Emerging Markets Conference 2021 - Graduate School of Management of Saint Petersburg State University, Санкт-Петербург, Russian Federation
Duration: 4 Nov 202112 Nov 2021
Conference number: 8
https://gsom.spbu.ru/en/research/conferences/emc/
https://events.spbu.ru/events/emc-2021

Conference

Conference8th International GSOM Emerging Markets Conference 2021
Abbreviated titleEMC 2021
Country/TerritoryRussian Federation
CityСанкт-Петербург
Period4/11/2112/11/21
Internet address

    Research areas

  • BUSINESS EDUCATION, BUSINESS COMMUNICATION ACROSS LANGUAGES AND CULTURES, COMMERCIAL COMMUNICATION BARRIERS, LINGUISTIC AUDITING, ENGLISH AS A LINGUA FRANCA, COURSE DESIGN, NEEDS ANALYSIS, LANGUAGE MANAGEMENT, SYLLABUS DESIGN, PROGRAM DEVELOPMENT

ID: 97908870