Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
Intellectual capital factors in enhancing competitiveness of retail network. / Arenkov, Igor A.; Salikhova, Iana Y.; Ivanova, Dinara V.; Smirnov, Sergey A. ; Rudenko, Marina N.
33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019: Conference proceedings. ред. / Khalid Soliman. Granada : IBIMA, 2019. стр. 2571-2574.Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
}
TY - GEN
T1 - Intellectual capital factors in enhancing competitiveness of retail network
AU - Arenkov, Igor A.
AU - Salikhova, Iana Y.
AU - Ivanova, Dinara V.
AU - Smirnov, Sergey A.
AU - Rudenko, Marina N.
N1 - Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020 2019, Pages 2571-2574 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019; Granada; Spain; 10 April 2019 до 11 April 2019; Код 152210
PY - 2019/4/11
Y1 - 2019/4/11
N2 - The aim of the paper is to identify the factors of intellectual capital which influence on the competitiveness of retail company. To reach this goal the quantitative survey was conducted under the example of retail company Lenta Ltd. The results of the survey include the factors of IC related to firm's competitiveness: sales staff training program, supplier relationships, product management. The findings were based on the results of empirical research whose data were analyzed by descriptive statistics, cluster analysis and analysis of variance. © 2019 International Business Information Management Association (IBIMA).
AB - The aim of the paper is to identify the factors of intellectual capital which influence on the competitiveness of retail company. To reach this goal the quantitative survey was conducted under the example of retail company Lenta Ltd. The results of the survey include the factors of IC related to firm's competitiveness: sales staff training program, supplier relationships, product management. The findings were based on the results of empirical research whose data were analyzed by descriptive statistics, cluster analysis and analysis of variance. © 2019 International Business Information Management Association (IBIMA).
KW - Competitiveness, Intellectual capital, Retail company
KW - intellectual capital
KW - competitiveness
KW - retail company
UR - https://ibima.org/accepted-paper/intellectual-capital-factors-in-enhancing-competitiveness-of-retail-network/
UR - https://pure.spbu.ru/admin/files/43108440/33rd_IBIMA_Conference_proceedings_to_be_updated_.pdf
M3 - Conference contribution
SN - 9780999855126
SP - 2571
EP - 2574
BT - 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
A2 - Soliman, Khalid
PB - IBIMA
CY - Granada
T2 - 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
Y2 - 10 April 2019 through 11 April 2019
ER -
ID: 48807121