Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
Integrated method for assessing effectiveness of company digital transformation : Russian experience. / Kuntsman, Alexander; Arenkov, Igor Anatolevich.
Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020. ред. / Khalid S. Soliman. IBIMA, 2019. стр. 1982-1997 (Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020).Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
}
TY - GEN
T1 - Integrated method for assessing effectiveness of company digital transformation
T2 - 33rd International Business Information Management Association Conference: Education Excellence and Innovation Management through Vision 2020, IBIMA 2019
AU - Kuntsman, Alexander
AU - Arenkov, Igor Anatolevich
N1 - Publisher Copyright: © 2019 International Business Information Management Association (IBIMA).
PY - 2019
Y1 - 2019
N2 - The article presents the author's integrated method for evaluating effectiveness of company digital transformation. The method is based on the joint application of qualitative and quantitative approach and involves the use of different classical methods at different stages of assessment: the total cost of ownership, balanced scorecard, investment analysis methods, etc. The practical example illustrates the specifics of using the method in companies operating in emerging markets.
AB - The article presents the author's integrated method for evaluating effectiveness of company digital transformation. The method is based on the joint application of qualitative and quantitative approach and involves the use of different classical methods at different stages of assessment: the total cost of ownership, balanced scorecard, investment analysis methods, etc. The practical example illustrates the specifics of using the method in companies operating in emerging markets.
KW - Digital economy
KW - Efficiency of digital transformation
KW - Qualitative approach
KW - Quantitative approach
UR - http://www.scopus.com/inward/record.url?scp=85074066254&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85074066254
T3 - Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020
SP - 1982
EP - 1997
BT - Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019
A2 - Soliman, Khalid S.
PB - IBIMA
Y2 - 10 April 2019 through 11 April 2019
ER -
ID: 99371853