As the understanding of well-being expands, organizations now see well-being as one of the focal areas of their interest. This paper provides evidence from Russian organizations that illustrate key issues of well-being program adoption and management. A qualitative research study was conducted with representatives from human resource development departments (further -HRD). The findings indicate the absence of the holistic view on well-being as such and human resource management (further-HRM) practices oriented on well-being in the Russian context. Our study highlighted the importance of enhancing the role of HRD managers and their responsibility for the implementation of these practices.