TY - GEN

T1 - Developing the Halal meat product market in St. Petersburg (Russia) – Consumer perceiving the Halal as a sign of quality

AU - Cherenkov, Vitally Ivanovich

AU - Musayeva, Samira Ali Kyzy

N1 - Cherenkov, V. Developing the Halal meat product market in St. Petersburg (Russia) – Consumer perceiving the Halal as a sign of quality / V. Cherenkov, S. Ali Kyzy Musayeva // Proceedings of the International Conference on Islamic Civilization and Technology Management (ICTM-19). - 2019. - P. 141-157.

PY - 2019

Y1 - 2019

N2 - There were a lot of scandals and even food poisoning caused by consuming poor-quality meat in Russian Federation (RF). This was especially true for ready-to-eat meat products (e.g., sausages, smoked meats, dumplings, meat pies), as the buyers did not see what they were made of. The fact was that in the USSR they had a well-developed system of state verification and standardisation of all food products. The state standards (GOSTs) issued for each food product had the power of law. Violations of GOST requirements were regarded as crimes. However, the RF Law "On Standardization" has lost its power in connection with the adoption (2002) of the Federal Law "On Technical Regulating". Therefore, new GOSTs have lost their previous power and were removed from the jurisdiction of the RF. The fuzzy "technical specifications" (TUs) in contrast with previous severe GOSTs for food do not provide products quality control but are only indicators of biological, chemical and radiation safety. Using GOST labelling on food items is a marketing gimmick today. Nevertheless, recently there have been reports of the development of digital quality control and related legislation. Research findings presented herein show significant growth of Halal meat market. Increased customer confidence in Halal products was also found among non-Muslim buyers. The Council of Muftis of RF, together with the presidential administration of RF, initiated the development of the state document "Requirements for producing, manufacturing, processing, storage and sale of Halal products". Halal labelling was developed and approved and Halal stores opened. Our brief customer survey has showed the results of customer confidence in the Halal meat and meat product market could be found across the entire range of halal food items. Taking into account global trends, the Halal food market in Russia as well as Halal industry as a whole have great prospects (exporting Halal items included) and this phenomenon demands a future extended research.

AB - There were a lot of scandals and even food poisoning caused by consuming poor-quality meat in Russian Federation (RF). This was especially true for ready-to-eat meat products (e.g., sausages, smoked meats, dumplings, meat pies), as the buyers did not see what they were made of. The fact was that in the USSR they had a well-developed system of state verification and standardisation of all food products. The state standards (GOSTs) issued for each food product had the power of law. Violations of GOST requirements were regarded as crimes. However, the RF Law "On Standardization" has lost its power in connection with the adoption (2002) of the Federal Law "On Technical Regulating". Therefore, new GOSTs have lost their previous power and were removed from the jurisdiction of the RF. The fuzzy "technical specifications" (TUs) in contrast with previous severe GOSTs for food do not provide products quality control but are only indicators of biological, chemical and radiation safety. Using GOST labelling on food items is a marketing gimmick today. Nevertheless, recently there have been reports of the development of digital quality control and related legislation. Research findings presented herein show significant growth of Halal meat market. Increased customer confidence in Halal products was also found among non-Muslim buyers. The Council of Muftis of RF, together with the presidential administration of RF, initiated the development of the state document "Requirements for producing, manufacturing, processing, storage and sale of Halal products". Halal labelling was developed and approved and Halal stores opened. Our brief customer survey has showed the results of customer confidence in the Halal meat and meat product market could be found across the entire range of halal food items. Taking into account global trends, the Halal food market in Russia as well as Halal industry as a whole have great prospects (exporting Halal items included) and this phenomenon demands a future extended research.

KW - fair trade, Halal. meat product market, Muslim confession, quality, Quran, Russia

M3 - Conference contribution

SN - 9789672231264

SP - 141

EP - 157

BT - Proceedings of the International Conference on Islamic Civilization and Technology Management (ICTM-19)

CY - Teremgganu, Malaysia

T2 - International Conference on Islamic Civilization and Technology Management

Y2 - 23 November 2019 through 24 November 2019

ER -