There were a lot of scandals and even food poisoning caused by consuming poor-quality meat in Russian Federation (RF). This was especially true for ready-to-eat meat products (e.g., sausages, smoked meats, dumplings, meat pies), as the buyers did not see what they were made of. The fact was that in the USSR they had a well-developed system of state verification and standardisation of all food products. The state standards (GOSTs) issued for each food product had the power of law. Violations of GOST requirements were regarded as crimes. However, the RF Law "On Standardization" has lost its power in connection with the adoption (2002) of the Federal Law "On Technical Regulating". Therefore, new GOSTs have lost their previous power and were removed from the jurisdiction of the RF. The fuzzy "technical specifications" (TUs) in contrast with previous severe GOSTs for food do not provide products quality control but are only indicators of biological, chemical and radiation safety. Using GOST labelling on food items is a marketing gimmick today. Nevertheless, recently there have been reports of the development of digital quality control and related legislation. Research findings presented herein show significant growth of Halal meat market. Increased customer confidence in Halal products was also found among non-Muslim buyers. The Council of Muftis of RF, together with the presidential administration of RF, initiated the development of the state document "Requirements for producing, manufacturing, processing, storage and sale of Halal products". Halal labelling was developed and approved and Halal stores opened. Our brief customer survey has showed the results of customer confidence in the Halal meat and meat product market could be found across the entire range of halal food items. Taking into account global trends, the Halal food market in Russia as well as Halal industry as a whole have great prospects (exporting Halal items included) and this phenomenon demands a future extended research.