Standard
Consumer Loyalty Factors in the Russian E-Commerce Market. / Rebiazina, Vera; Stamalieva, Aigerim; Smirnova, Maria.
Digital Transformation and Global Society - 4th International Conference, DTGS 2019, Revised Selected Papers. ред. / Daniel A. Alexandrov; Yury Kabanov; Olessia Koltsova; Ilya Musabirov; Alexander V. Boukhanovsky; Andrei V. Chugunov. Springer Nature, 2019. стр. 268-280 (Communications in Computer and Information Science; Том 1038 CCIS).
Результаты исследований: Публикации в книгах, отчётах, сборниках, трудах конференций › статья в сборнике материалов конференции › научная › Рецензирование
Harvard
Rebiazina, V, Stamalieva, A
& Smirnova, M 2019,
Consumer Loyalty Factors in the Russian E-Commerce Market. в DA Alexandrov, Y Kabanov, O Koltsova, I Musabirov, AV Boukhanovsky & AV Chugunov (ред.),
Digital Transformation and Global Society - 4th International Conference, DTGS 2019, Revised Selected Papers. Communications in Computer and Information Science, Том. 1038 CCIS, Springer Nature, стр. 268-280, Digital Transformation & Global Society (DTGS 2019), St. Petersburg, Российская Федерация,
19/06/19.
https://doi.org/10.1007/978-3-030-37858-5_22APA
Rebiazina, V., Stamalieva, A.
, & Smirnova, M. (2019).
Consumer Loyalty Factors in the Russian E-Commerce Market. в D. A. Alexandrov, Y. Kabanov, O. Koltsova, I. Musabirov, A. V. Boukhanovsky, & A. V. Chugunov (Ред.),
Digital Transformation and Global Society - 4th International Conference, DTGS 2019, Revised Selected Papers (стр. 268-280). (Communications in Computer and Information Science; Том 1038 CCIS). Springer Nature.
https://doi.org/10.1007/978-3-030-37858-5_22Vancouver
Rebiazina V, Stamalieva A
, Smirnova M.
Consumer Loyalty Factors in the Russian E-Commerce Market. в Alexandrov DA, Kabanov Y, Koltsova O, Musabirov I, Boukhanovsky AV, Chugunov AV, Редакторы, Digital Transformation and Global Society - 4th International Conference, DTGS 2019, Revised Selected Papers. Springer Nature. 2019. стр. 268-280. (Communications in Computer and Information Science).
https://doi.org/10.1007/978-3-030-37858-5_22Author
Rebiazina, Vera ; Stamalieva, Aigerim
; Smirnova, Maria. /
Consumer Loyalty Factors in the Russian E-Commerce Market. Digital Transformation and Global Society - 4th International Conference, DTGS 2019, Revised Selected Papers. Редактор / Daniel A. Alexandrov ; Yury Kabanov ; Olessia Koltsova ; Ilya Musabirov ; Alexander V. Boukhanovsky ; Andrei V. Chugunov. Springer Nature, 2019. стр. 268-280 (Communications in Computer and Information Science).
BibTeX
@inproceedings{4553668dd6e5430ab17d57c4812f8687,
title = "Consumer Loyalty Factors in the Russian E-Commerce Market",
abstract = "The e-commerce market has been developing rapidly in recent years. The number of consumers making online purchases is increasing. In conditions of increasing competition in the market, a large selection of products and brands, increasing consumer power and ability to switch to competitor{\textquoteright}s products through the internet, research on consumer loyalty factors in e-commerce market becomes relevant. This paper is devoted to the study of consumer loyalty factors in the Russian e-commerce market. The findings are based on the results of an empirical research implemented in the form of an online survey of 601 consumers in the Russian e-commerce market. The main attributes and factors of consumer loyalty are highlighted in the study. As a result of factor analysis, 9 factors are identified. Based on the results of factor analysis three clusters of customers are defined. The paper contributes to studies on customer loyalty factors in Russian e-commerce market and may be used as a base for future research.",
keywords = "Consumer loyalty, E-commerce, E-loyalty, Electronic loyalty, Online-shopping",
author = "Vera Rebiazina and Aigerim Stamalieva and Maria Smirnova",
note = "Funding Information: Acknowledgment. The paper was prepared within the working group “Sharing Economy as an Innovative Business Model” at the Faculty of Business and Management at the National Research University Higher School of Economics (HSE University) in 2019 (grant № AAAA-A19-119081290039-7) and within the framework of the Russian Academic Excellence Project «5-100». Publisher Copyright: {\textcopyright} 2019, Springer Nature Switzerland AG. Copyright: Copyright 2020 Elsevier B.V., All rights reserved.; 4th International Conference on Digital Transformation and Global Society, DTGS 2019 ; Conference date: 19-06-2019 Through 21-06-2019",
year = "2019",
doi = "10.1007/978-3-030-37858-5_22",
language = "English",
isbn = "9783030378578",
series = "Communications in Computer and Information Science",
publisher = "Springer Nature",
pages = "268--280",
editor = "Alexandrov, {Daniel A.} and Yury Kabanov and Olessia Koltsova and Ilya Musabirov and Boukhanovsky, {Alexander V.} and Chugunov, {Andrei V.}",
booktitle = "Digital Transformation and Global Society - 4th International Conference, DTGS 2019, Revised Selected Papers",
address = "Germany",
url = "http://dtgs-conference.org",
}
RIS
TY - GEN
T1 - Consumer Loyalty Factors in the Russian E-Commerce Market
AU - Rebiazina, Vera
AU - Stamalieva, Aigerim
AU - Smirnova, Maria
N1 - Conference code: 4
PY - 2019
Y1 - 2019
N2 - The e-commerce market has been developing rapidly in recent years. The number of consumers making online purchases is increasing. In conditions of increasing competition in the market, a large selection of products and brands, increasing consumer power and ability to switch to competitor’s products through the internet, research on consumer loyalty factors in e-commerce market becomes relevant. This paper is devoted to the study of consumer loyalty factors in the Russian e-commerce market. The findings are based on the results of an empirical research implemented in the form of an online survey of 601 consumers in the Russian e-commerce market. The main attributes and factors of consumer loyalty are highlighted in the study. As a result of factor analysis, 9 factors are identified. Based on the results of factor analysis three clusters of customers are defined. The paper contributes to studies on customer loyalty factors in Russian e-commerce market and may be used as a base for future research.
AB - The e-commerce market has been developing rapidly in recent years. The number of consumers making online purchases is increasing. In conditions of increasing competition in the market, a large selection of products and brands, increasing consumer power and ability to switch to competitor’s products through the internet, research on consumer loyalty factors in e-commerce market becomes relevant. This paper is devoted to the study of consumer loyalty factors in the Russian e-commerce market. The findings are based on the results of an empirical research implemented in the form of an online survey of 601 consumers in the Russian e-commerce market. The main attributes and factors of consumer loyalty are highlighted in the study. As a result of factor analysis, 9 factors are identified. Based on the results of factor analysis three clusters of customers are defined. The paper contributes to studies on customer loyalty factors in Russian e-commerce market and may be used as a base for future research.
KW - Consumer loyalty
KW - E-commerce
KW - E-loyalty
KW - Electronic loyalty
KW - Online-shopping
UR - http://www.scopus.com/inward/record.url?scp=85078538856&partnerID=8YFLogxK
U2 - 10.1007/978-3-030-37858-5_22
DO - 10.1007/978-3-030-37858-5_22
M3 - Conference contribution
AN - SCOPUS:85078538856
SN - 9783030378578
T3 - Communications in Computer and Information Science
SP - 268
EP - 280
BT - Digital Transformation and Global Society - 4th International Conference, DTGS 2019, Revised Selected Papers
A2 - Alexandrov, Daniel A.
A2 - Kabanov, Yury
A2 - Koltsova, Olessia
A2 - Musabirov, Ilya
A2 - Boukhanovsky, Alexander V.
A2 - Chugunov, Andrei V.
PB - Springer Nature
T2 - 4th International Conference on Digital Transformation and Global Society, DTGS 2019
Y2 - 19 June 2019 through 21 June 2019
ER -
