The development of the virtual sphere contributes to the formation of a variety of forms and methods of communication for the participants, presenting more and more advanced and effective tools for interaction and their influence on each other. The purpose of this paper is to study the experience of using communicative strategies and technologies to promote political leaders online. The study aims to find solutions to the following research problems: 1) to research and systematize the latest information and communication technologies that have been successfully used in world practice; 2) to determine the role and place of technologies for promoting political leaders on the Internet. The paper justifies the relevance of using communicative strategies and technologies for promoting political leaders in online and analyzes the international experience of their application and systematization. Based on an expert survey, the authors analyze the possibilities of social networks as an instrument of political communication and promotion of political leaders and parties.