TY - JOUR

T1 - Communication Technologies for Promoting Political Leaders Online

AU - Ivanov, Sergei Anatoljevich

AU - Legostaeva, Natalia Igorevna

AU - Svetlov, Kirill Vladimirovich

AU - Malkov, Nikolay Romanovich

N1 - 1. D. Kuteynikov, O. Izhaev, V. Lebedev, S. Zenin “Transformation of Public Relations in The Conditions of Technological Revolutions: Technology and Innovation”, IJRTE, Vol. 8 (2), 2019 2. S. Zenin, D. Kuteynikov, O. Izhaev, I. Yapryntsev “Applying Technologies of Distributed Registries and Blockchains in Popular Voting and Lawmaking: Key Methods and Main Problems”, Amazonia-investiga, Vol. 8 (20), 2019 https://www.udla.edu.co/revistas/index.php/amazonia-investiga/articl e/view/1453/pdf 3. Yu. G. Volkov at all. “Creativity and Spirituality in the Context of Comprehending Philosophical Traditions”, European Journal of Science and Theology, Vol. 15 (2), 2019 http://www.ejst.tuiasi.ro/Files/75/Contents%2015_2_2019.pdf 4. T.T. Aimukhambetov “Study of the state religious policy in the Republic of Kazakhstanhttp”, European Journal of Science and Theology, Vol. 15 (2), 2019 http://www.ejst.tuiasi.ro/Files/75/Contents%2015_2_2019.pdf 5. T. V. Fomicheva, V. I. Kataeva, Ju. O. Sulyagina, T. A. Evstratova, M. G. Chardymskiy “Digitization of the Population in Russia: Technologies and Levels of Interaction”, IJRTE, Vol. 8 (2), 2019 https://www.ijrte.org/wp-content/uploads/papers/v8i2/B3613078219. pdf 6. J. Golbeck, , J. M. Grimes, A. Rogers, “Twitter use by the US Congress”, Journal of the American Society for Information Science and Technology, 61(8), 2010, pp. 1612-1621. 7. D. O’Connell, “Selfie: Instagram and the United States Congress”, Social Media+ Society, 4(4), 2018. 8. S. E. Jarvis, K. Wilkerson, “Congress on the Internet: Messages on the Homepages of the US House of Representatives, 1996 and 2001”, Journal of Computer-Mediated Communication, 10(2), 2005. 9. M. Bossetta, “The digital architectures of social media: Comparing political campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 US election”, Journalism & mass communication quarterly, 95(2), 2018, pp. 471-496. 10. P. Gerbaudo, “Social media teams as digital vanguards: the question of leadership in the management of key Facebook and Twitter accounts of Occupy Wall Street, Indignados and UK Uncut”, Information, Communication & Society, 20(2), 2017, pp. 185-202. 11. S. Stieglitz, T. Brockmann, L-D. Xuan, “Usage Of Social Media For Political Communication”, PACIS 2012 Proceedings. Paper 22. http://aisel.aisnet.org/pacis2012/22 12. C. Vaccari, R. K. Nielsen, “What drives politicians’ online popularity? An analysis of the 2010 US midterm elections”, Journal of Information Technology & Politics, 10(2), 2013, pp. 208–222. 13. M. Vergeer, L. Hermans, C. Cunha, “Web campaigning in the 2009 European Parliament elections: A cross-national comparative analysis”. New Media & Society, 1(15), 2012, pp.128–148. 14. R. K. Nielsen, “Mundane Internet tools, mobilizing practices, and the co-production of citizenship in political campaigns”, New Media & Society, 13(5), 2011, pp. 755–771. 15. S. Gonzalez-Bailon, N. Wang, “Networked Discontent: The Anatomy of Protest Campaigns in Social Media”, Social Networks, 44, 2016, pp. 95–104. 16. G. S. Enli, E. Skogerbø, “ Personalized campaigns in party-centered politics: Twitter and Facebook as arenas for political communication”, Information, communication & society, 16(5), 2013, pp. 757-774. 17. D. G. Lilleker, K. Koc-Michalska, “Online political communication strategies: MEPs, e-representation, and self-representation”, Journal of Information Technology & Politics, 10(2), 2013, pp. 190-207. 18. D. Karpf, “Blogosphere Research: A Mixed-Methods Approach to Rapidly Changing Systems”, IEEE Intelligent Systems, 24 (5), 2009, pp. 67–70 19. P. Dahlgren, “The Internet, Public Spheres, and Political Communication: Dispersion and Deliberation”, Political Communication, 22, 2005, pp. 147-162. 20. S. P. Robertson, R. K. Vatrapu, R. Medina, “Off the wall political discourse: Facebook use in the 2008 U.S. Presidential election”, Information Polity, 15, 2010, pp. 11-31. 21. T.L. Towner, D.A. Dulio, “An experiment of campaign effects during the YouTube election”, New Media & Society 13(4), 2011, pp. 626–644. 22. S. P. Robertson, R. K. Vatrapu R. Medina, “Off the wall political discourse: Facebook use in the 2008 U.S. Presidential election”, Information Polity, 15, 2010, pp.11-31. 23. M. Fraser, S. Dutta “Obama's win means future elections must be fought online”, URL: https://www.theguardian.com/technology/2008/nov/07/barackobamauselections2008 24. D. Carr “How Obama Tapped Into Social Networks’ Power”, URL: https://www.nytimes.com/2008/11/10/business/media/10carr.html 25. Individuals using the Internet (% of population) URL: https://data.worldbank.org/indicator/IT.NET.USER.ZS?locations=US 26. D. Kreiss, P.N. Howard (2010) “New Challenges to Political Privacy: Lessons from the First U.S. Presidential Race in the Web 2.0 Era”, International Journal of Communication, 4, 2010, pp.1032–1050 27. W. Zhang, TJ. Johnson, T. Seltzer, S. Bichard, “The revolution will be networked: the influence of social networking sites on political attitudes and behavior”, Soc Sci Comput Rev, 28, 2010, pp. 75–92 28. J. Gilmore “ Ditching the pack: Digital media in the 2010 Brazilian congressional campaigns”, New media & society, 14(4), 2011, pp. 617–633 29. S. Bradshaw, P.N. Howard “Troops, Trolls, and Troublemakers: A Global Inventory of Organized Social Media Manipulation”, Working paper, 12, 2017. URL: http://comprop.oii.ox.ac.uk/wp-content/uploads/sites/89/2017/07/Tro ops-Trolls-and-Troublemakers.pdf 30. J.V.A. Cabanes, J.S.Cornelio, “The rise of trolls in the Philippines (and what we can do about it”, Curato, N, (ed.) A Duterte Reader: Critical Essays On Rodrigo Duterte's Early Presidency. Ateneo de Manila University Press, Quezon City, Philippines, 2017, pp. 231-250. 31. H. Farrell, D. Drezner “The power and politics of blogs”, Public Choice, 2008, 134(1), pp. 15–30. 32. H.Grassegger, M. Krogerus “The Data That Turned the World Upside Down”. URL: https://publicpolicy.stanford.edu/news/data-turned-world-upside-dow n

PY - 2019

Y1 - 2019

N2 - The development of the virtual sphere contributes tothe formation of a variety of forms and methods ofcommunication for the participants, presenting more and moreadvanced and effective tools for interaction and their influence oneach other.The purpose of this paper is to study the experience of usingcommunicative strategies and technologies to promote politicalleaders online. The study aims to find solutions to the followingresearch problems: 1) to research and systematize the latestinformation and communication technologies that have beensuccessfully used in world practice; 2) to determine the role andplace of technologies for promoting political leaders on theInternet.The paper justifies the relevance of using communicativestrategies and technologies for promoting political leaders inonline and analyzes the international experience of theirapplication and systematization. Based on an expert survey, theauthors analyze the possibilities of social networks as aninstrument of political communication and promotion of politicalleaders and parties.

AB - The development of the virtual sphere contributes tothe formation of a variety of forms and methods ofcommunication for the participants, presenting more and moreadvanced and effective tools for interaction and their influence oneach other.The purpose of this paper is to study the experience of usingcommunicative strategies and technologies to promote politicalleaders online. The study aims to find solutions to the followingresearch problems: 1) to research and systematize the latestinformation and communication technologies that have beensuccessfully used in world practice; 2) to determine the role andplace of technologies for promoting political leaders on theInternet.The paper justifies the relevance of using communicativestrategies and technologies for promoting political leaders inonline and analyzes the international experience of theirapplication and systematization. Based on an expert survey, theauthors analyze the possibilities of social networks as aninstrument of political communication and promotion of politicalleaders and parties.

KW - political leader

KW - promotion technologies

KW - Internet

KW - website

KW - social networks

KW - blogosphere

KW - Blogosphere

KW - Internet

KW - Political leader

KW - Promotion technologies

KW - Social networks

KW - Website

UR - http://www.scopus.com/inward/record.url?scp=85074665495&partnerID=8YFLogxK

U2 - 10.35940/ijeat.A1788.109119

DO - 10.35940/ijeat.A1788.109119

M3 - Article

VL - 9

SP - 4543

EP - 4548

JO - International Journal of Engineering and Advanced Technology

JF - International Journal of Engineering and Advanced Technology

SN - 2249-8958

IS - 1

ER -