The development of the virtual sphere contributes to
the formation of a variety of forms and methods of
communication for the participants, presenting more and more
advanced and effective tools for interaction and their influence on
each other.
The purpose of this paper is to study the experience of using
communicative strategies and technologies to promote political
leaders online. The study aims to find solutions to the following
research problems: 1) to research and systematize the latest
information and communication technologies that have been
successfully used in world practice; 2) to determine the role and
place of technologies for promoting political leaders on the
Internet.
The paper justifies the relevance of using communicative
strategies and technologies for promoting political leaders in
online and analyzes the international experience of their
application and systematization. Based on an expert survey, the
authors analyze the possibilities of social networks as an
instrument of political communication and promotion of political
leaders and parties.
Translated title of the contributionМетодология комплексного исследования коммуникативных стратегий политических лидеров в онлайн-пространстве
Original languageEnglish
Pages (from-to)4543-4548
JournalInternational Journal of Engineering and Advanced Technology
Volume9
Issue number1
DOIs
StatePublished - 2019

    Research areas

  • Blogosphere, Internet, Political leader, Promotion technologies, Social networks, Website

    Scopus subject areas

  • Engineering(all)
  • Environmental Engineering
  • Computer Science Applications

ID: 49192262