Are they really better? Employer branding in companies from the employer ranking

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Are they really better? Employer branding in companies from the employer ranking. / Кучеров, Дмитрий Геннадьевич ; Цыбова, Виктория Сергеевна.

в: International Journal of Organizational Analysis, 17.11.2023.

Результаты исследований: Научные публикации в периодических изданиях › статья › Рецензирование

BibTeX

@article{4bd1ed256ae64fb4825c782b02e70137,

title = "Are they really better? Employer branding in companies from the employer ranking",

abstract = "PurposeThe purpose of this paper is to identify the differences in employer branding between the companies that participate and those that do not participate in employer ranking.Design/methodology/approachQuantitative data were collected through a survey from 188 companies operating on the Russian labour market. Descriptive statistics, frequency analysis, correlation analysis and multivariate analysis of variance were used to analyse the collected data.FindingsThe findings revealed specific profiles of the companies that participated and did not participate in employer ranking. Companies differed in their employer branding orientation, internal branding, employer branding strategy, employer branding programmes and employer branding communications tasks. At the same time, brand orientation did not differ between participants and non-participants of employer ranking.Originality/valueThis study integrates the employer brand equity theory and the signalling theory to better explain the differences between participants and non-participants of employer ranking.",

keywords = "Employer branding, Employer ranking, employer branding orientation, Signaling, EMPLOYER BRAND EQUITY",

author = "Кучеров, {Дмитрий Геннадьевич} and Цыбова, {Виктория Сергеевна}",

note = "Kucherov, D. and Tsybova, V. (2023), {"}Are they really better? Employer branding in companies from the employer ranking{"}, International Journal of Organizational Analysis, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOA-07-2023-3827",

year = "2023",

month = nov,

day = "17",

doi = "10.1108/IJOA-07-2023-3827",

language = "English",

journal = "International Journal of Organizational Analysis",

issn = "1934-8835",

publisher = "Emerald Group Publishing Ltd.",

}

RIS

TY - JOUR

T1 - Are they really better? Employer branding in companies from the employer ranking

AU - Кучеров, Дмитрий Геннадьевич

AU - Цыбова, Виктория Сергеевна

N1 - Kucherov, D. and Tsybova, V. (2023), "Are they really better? Employer branding in companies from the employer ranking", International Journal of Organizational Analysis, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOA-07-2023-3827

PY - 2023/11/17

Y1 - 2023/11/17

N2 - PurposeThe purpose of this paper is to identify the differences in employer branding between the companies that participate and those that do not participate in employer ranking.Design/methodology/approachQuantitative data were collected through a survey from 188 companies operating on the Russian labour market. Descriptive statistics, frequency analysis, correlation analysis and multivariate analysis of variance were used to analyse the collected data.FindingsThe findings revealed specific profiles of the companies that participated and did not participate in employer ranking. Companies differed in their employer branding orientation, internal branding, employer branding strategy, employer branding programmes and employer branding communications tasks. At the same time, brand orientation did not differ between participants and non-participants of employer ranking.Originality/valueThis study integrates the employer brand equity theory and the signalling theory to better explain the differences between participants and non-participants of employer ranking.

AB - PurposeThe purpose of this paper is to identify the differences in employer branding between the companies that participate and those that do not participate in employer ranking.Design/methodology/approachQuantitative data were collected through a survey from 188 companies operating on the Russian labour market. Descriptive statistics, frequency analysis, correlation analysis and multivariate analysis of variance were used to analyse the collected data.FindingsThe findings revealed specific profiles of the companies that participated and did not participate in employer ranking. Companies differed in their employer branding orientation, internal branding, employer branding strategy, employer branding programmes and employer branding communications tasks. At the same time, brand orientation did not differ between participants and non-participants of employer ranking.Originality/valueThis study integrates the employer brand equity theory and the signalling theory to better explain the differences between participants and non-participants of employer ranking.

KW - Employer branding

KW - Employer ranking

KW - employer branding orientation

KW - Signaling

KW - EMPLOYER BRAND EQUITY

UR - https://www.mendeley.com/catalogue/abaa1b83-68ba-3026-806e-bdbaf2e94c20/

U2 - 10.1108/IJOA-07-2023-3827

DO - 10.1108/IJOA-07-2023-3827

M3 - Article

JO - International Journal of Organizational Analysis

JF - International Journal of Organizational Analysis

SN - 1934-8835

ER -

ID: 114905762

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