The author describes the methods of investigation of a slogan and their connection with the PR-activities of the company
Translated title of the contributionSlogan from Theory to Practice
Original languageRussian
Pages (from-to)95-102
JournalВЕСТНИК САНКТ-ПЕТЕРБУРГСКОГО ГОСУДАРСТВЕННОГО УНИВЕРСИТЕТА ТЕХНОЛОГИИ И ДИЗАЙНА
Issue number1
StatePublished - 2016

    Research areas

  • SLOGAN RESEARCH METHODS, Expertise, RAPID TESTING, COMPREHENSIVE ANALYSIS

ID: 36095896